Events ROI Sales 
LSA Global
JUNE 17, 2024
How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. All those sales skills make sense.
Harvard Business
JUNE 12, 2017
Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. They don’t need to know how to do those jobs.
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Harvard Business
JANUARY 2, 2018
Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Unless you connect your social media actions to broader business goals from the beginning, ROI can be elusive, and social media becomes an end unto itself.
Effective Managers
OCTOBER 23, 2020
This session is available now at the remarkable sale price of $29. This is a huge ROI for your time and money. Registrants at this event will also be given the opportunity for a private, virtual session of up to 60 minutes to coach you on how to apply the principles in your own organization at a very special rate. .
Harvard Business
MARCH 7, 2017
As we describe in our recent HBR article, “The New Sales Imperative,” the torrents of information, expanding array of options, and growing size and diversity of purchasing groups are leading to a kind of purchase paralysis: Customers are taking longer than ever to make purchases, and abandoning them more often.
Harvard Business
SEPTEMBER 25, 2018
They build active communities both online (on different platforms) and offline (at events) around seemingly any topic imaginable — everything from beauty to AI to e-sports. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. Known as “Mr.
Harvard Business
MARCH 21, 2017
Perhaps a friend thought you’d hit it off with someone and introduced you, or you met the person briefly at an event and they followed up for indeterminate reasons. Alternately, if you think the person could become a personal friend, you may want to invite them to a more relaxed event, where you can get to know them better.
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