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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

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Apple’s Big Event, Plus Is Corporate Debt at a Crisis Level?

Harvard Business

Youngme, Felix, and Mihir share their reactions to Apple’s big event announcing the launch of its new TV+ service. They then discuss whether corporate debt levels are reaching crisis potential. The views expressed on this podcast are those of its hosts, guests, and callers, and not those of Harvard Business Review.

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Your Sales Training Is Probably Lackluster. Here’s How to Fix It

Harvard Business

Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. Here are some ways to incorporate better technology into training: Before.

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Make Black Friday a More Exciting Online Experience

Harvard Business

How consumer psychology can make your major sales feel like IRL events.

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Cold Calling Tips and Tricks

In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.

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5 Ways Playing Small is Sabotaging Your Consulting Success

Consulting Matters

If you're going to invest in personal development, invest in the skills and tools you may not have like marketing and sales. Attending networking events with your peers vs. potential clients. Many consultants and coaches think it's the dream to have someone else do their marketing and sales and just bring them clients.

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How To Sell Consulting Services With Craig Wortmann: Podcast #50

Consulting Success

Growing portfolio companies must focus on their sales, messaging, and go-to-market. Craig Wortmann of Sales Engine consulting reveals the key to sell more: networking. Try studying the follow-up that companies have from trade shows and events. People may roll their eyes, but it’s true!

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