Events Sales Strategy 
Harvard Business
NOVEMBER 8, 2016
Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?
Consulting Matters
JANUARY 7, 2019
Attend Networking Events. Choose events that your ideal client will be attending (vs. When you are at the event, practice using a more conversational and branded response to the question “So, what do you do?” Here's a sample script you can use when meeting someone at a networking event : Make Personal Contact.
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Consulting Matters
JANUARY 7, 2019
Attend Networking Events. Choose events that your ideal client will be attending (vs. When you are at the event, practice using a more conversational and branded response to the question “So, what do you do?” Here's a sample script you can use when meeting someone at a networking event : Make Personal Contact.
Harvard Business
JUNE 12, 2017
Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. Here are some ways to incorporate better technology into training: Before.
Consulting Matters
OCTOBER 10, 2024
Today, they’re 21 and 23, and I can proudly say I didn’t miss a single school play, sports event, or bedtime story. To be there for every school event? Set Up Marketing, Sales, and Client Delivery for Efficiency Time is your most valuable asset, especially when you’re a parent. For flexibility?
Harvard Business
MAY 26, 2016
Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. Content strategy doesn’t have to be needlessly complex.
Management Consulted
DECEMBER 16, 2008
I seriously considered sales & trading (in fact, I spent a summer at Credit Suisse First Boston in NY), and was tempted to continue in that line of work post-graduation. Finally, networking is important at consulting firms, and social events are focused on helping consultants build contacts and relationships throughout the firm.
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