Remove Examples Remove Intellectual Property Remove Productivity
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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.)

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

We don't sell a tangible product or service. it's one thing to have a repository of intellectual property (IP). Engage : These are the how you leverage that content as a part of your full on-consulting services, your core products and services. Fifth, tier your content in such a way that creates action.

Marketing 202
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Use Work Samples to Seal the Deal

Successful Independent Consulting

For example, a PowerPoint deck, a sample work plan, a graphical timeline, an assessment summary, project communications, work instructions, project branding and logos, a coaching plan, etc. Avoid leaving them with the client because it’s your intellectual property. I can’t think of a time when this tactic didn’t work.

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Blockchain Could Help Artists Profit More from Their Creative Works

Harvard Business

For example, Grammy-award winning singer-songwriter Imogen Heap has been a pioneer in the field with the launch of Mycelia , a think-and-do-tank whose goal is “to empower a fair, sustainable and vibrant music industry ecosystem involving all online music interaction services,” using blockchain. The same is true in music, too.

Film 132
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PEST Analysis

Tom Spencer

If you are thinking about producing a strategic plan, developing a new product, entering a new market, engaging in a new venture, or financing a project then it probably makes sense to understand the big picture issues that could affect your success. Insights gained from the analysis can then be used to develop a strategic plan of action.

Analysis 114
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Decoding the Knock Knock situation

Seth Godin Blog

Huge swaths of our culture are based on this simple approach to intellectual property. The best way for this sort of work to become popular is for people who have engaged with it to tell their friends (see the Blair Witch Project for an example). The idea comes in a wrapper, the wrapper costs money, the money pays the bills.

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An Insight into Special Services: Transfer Pricing

Tom Spencer

However, this is often difficult to do since there may be no comparable companies selling similar types of products. A showcase example are royalties paid for patents and other intellectual property. Multinational corporations like to take advantage of any ambiguity. This is the strategy followed by Apple.