Exercises Marketing Process Analysis 
Tom Spencer
JUNE 23, 2023
Drivers are things that impact the problem you are trying to solve and can be formulated in four different ways: Engaging in a group exercise (e.g., a business analysis model such as Porter’s 5 forces / 4 Ps / value chain analysis ) Brainstorming (i.e., mind mapping) Adopting different lenses to look at the problem (e.g.,
1 to 1
AUGUST 30, 2021
Keywords and trends, customer sentiment, and process analysis can help improve sales engagements and improve future interactions on the phone or through digital channels. This empowered the sales team to make more informed decisions from an account level as well as optimize their go-to-market strategy in a virtual setting.
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