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Why Your Productivity Hacks Don’t Hack It

Markovitz Consulting

You can read that version, with more links to related articles, here.) ———————————————————————————————————————————————————— Leaders in organizations are always seeking to improve employee productivity (including their own). I would argue that most productivity improvements belong there as well.

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Product Roadmap Explained

Tom Spencer

In the context of project management, a roadmap can span across multiple timelines for continuous product development. Why do you need a product roadmap? A roadmap is crucial for visualizing a product’s strategy that is aligned with your business goals, while incorporating customer insights for future developments. Product Goal.

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Successfully Marketing Products With Professional Help

Business Consulting Agency

Selling products these days can be a very lucrative business. Some products sell better than others. What comes into fashion or is trending and so on. Many factors impact a business that sells products. Many factors impact a business that sells products. Are you selling products? Are you ready to do better?

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Chinese and American Consumers Have Different Ideas About What Makes a Product Creative

Harvard Business

When consumers believe a product is creative, they are more likely to like , share , and buy it. Jeffrey Loewenstein and I recently published a study examining the features that indicate whether a product is creative in the world’s two largest economies, the U.S. The unusualness of a product or process. and China.

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3 Steps To Building A Stand Out Portfolio With Emma Sharley: Podcast #25

Consulting Success

She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines. Emma’s first project as a consultant with her employer entailed launching a new product into market, which she worked on for five months.

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The Ansoff Matrix

Tom Spencer

THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff , and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. What is a Product-Market Growth Strategy? Background.

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Crowdsourced Products Sell Better When They’re Marketed That Way

Harvard Business

Companies are increasingly using crowdsourcing to identify promising ideas that they can translate into winning new products. In the case of the Japanese consumer goods firm Muji , we found that crowdsourced products sold better and were more profitable. We then manipulated the POP display as the product was introduced to market.