Remove Fashion Remove Productivity Remove Sales
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5 Surprising Findings About How People Actually Buy Clothes and Shoes

Harvard Business

Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so. In a store, however, a sales associate tries to guess a shopper’s tastes in real time. Insight Center. Data-Driven Marketing.

Apparel 132
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For Better Retail Promotions, Ask These Questions

Harvard Business

Yet despite these high stakes, and the growing adoption of sophisticated analytics, many retailers continue to take a broad-brush approach to running promotions that results in missed sales and profits. When are discounts most likely to stimulate a sufficient sales response?

Retail 127
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6 Reasons Salespeople Win or Lose a Sale

Harvard Business

Why does a salesperson lose a sale? There’s a tendency to assume that the salesperson lost because their product was inferior in some way. However, in the majority of interviews buyers rank all the feature sets of the competing products as being roughly equal. 3: Market Leaders Have an Edge.

Sales 71
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What Creativity in Marketing Looks Like Today

Harvard Business

Marketers need to master data analytics, customer experience, and product design. Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. And at Greycroft, a venture capital firm, investor Teddy Citrin has laid out a veritable map for the further disruption of every consumer products category.

Media 135
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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

In the beginning companies sold products. In recent years, the fashionable suggestion has been that companies sell experiences and solutions, solving the needs and aspirations of customers. A focus on products means a focus on selling running shoes. More so than products, the possibilities with projects are endless.

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The Ansoff Matrix

Tom Spencer

THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff , and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. What is a Product-Market Growth Strategy? Background.