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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Erin shares her journey from a big corporate law firm to working in the film business in LA and how her experiences led her to focus on helping business owners understand and capitalize on their intellectual property. Ensure you're booked solid with clients you love.

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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. I’ve focused on brand problems that were really sales problems. DOWNLOAD TOOL NOW.

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France Seeks Another Tax on Facebook, Google And YouTube, to Finance "French Culture" Cinema

MishTalk

In a report this week, the Superior Audiovisual Council (CSA) says that video-sharing websites should be subject to a tax that helps finance the production of French films and TV shows. Subsidies For Films No One Watches Forbes has some interesting comments as well. France’s audiovisual regulator thinks so. billion ($1.8

Finance 77
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France Goes After Actor Salaries; Sunday Shopping "Reform" French Style

MishTalk

The Wall Street Journal reports In France, Popular Actors May Pay for Change in Funding for Films. 1, the Centre National du Cinéma, the government agency that funds film production, will shun films in which the pay to the star actors exceeds a certain percentage of production costs. Effective Jan. million ($1.85

Film 53
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One Cow Describes Eight Business Models

Tom Spencer

It is quite simple to get a basic understanding of the names for new and existing business models by analogizing them to one of the oldest trades of all: the milk market! Let’s take a look at eight of today’s most common business models: Direct Sales Model. Think Origami Owl , Mary Kay etc. The Freemium Model. The Ziferblat Model.

Sales 60
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Driverless technology: a soon-to-be reality?

Tom Spencer

Flash forward over 30 years, much of the tech that the film predicted has come true. The advantages of collaborating are clear: it reduces costs, lowers risk and allows carmakers to share in the expertise already gathered by these tech firms, all of which speeds up the time it takes to bring products to market.

Industry 106
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What motivates you to take action?

Seth Godin Blog

Or we could be motivated to avoid shame, or to take advantage of the sale that’s about to end. And that marketers and others that seek to engage with you build their offerings around your motivation? It not only determines what we do and how we do it, but it drives marketers to decide what they make and how they’ll sell it.

Film 55