Remove Film Remove Productivity Remove Sales
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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business

That’s when consumers feel so invested in a product that it becomes an extension of themselves. Companies that encourage psychological ownership can entice customers to buy more products, at higher prices, and even to willingly promote those products among their friends. Sales turned around, rising 2.5

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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

In 1992, to free-up warehouse space, the UK team promised free airline tickets to customers who purchased more than £100 worth of its products. customers in order to boost sales. Believing that users would want hard copies, they added digital technology to instant cameras, instead of creating a new product not requiring film.

Strategy& 110
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How Many Versions of a Product Do Consumers Really Want?

Harvard Business

Consumers almost always tell researchers that they prefer to have many versions of a product from which to choose. For retailers, that difference has big implications for the problem of assortment — how many variations of a single product to offer. Holger Weitzel/Getty Images. They will therefore prefer a large assortment.

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France Seeks Another Tax on Facebook, Google And YouTube, to Finance "French Culture" Cinema

MishTalk

The sites fall into the same category as video-on-demand services, the organization said; so they would be subject to French cultural protection laws that require distributors to hand over some of their revenues to help subsidize productions. Subsidies For Films No One Watches Forbes has some interesting comments as well. billion ($1.8

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France Goes After Actor Salaries; Sunday Shopping "Reform" French Style

MishTalk

A move is underway in France to cut aid to movies if the salaries of the stars is too high a percentage of the cost of production. The Wall Street Journal reports In France, Popular Actors May Pay for Change in Funding for Films. In trade negotiations, the film subsidy has been targeted by the U.S. Effective Jan. million ($1.85

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When AI Becomes the New Face of Your Brand

Harvard Business

These include customer service (39% of companies), marketing and sales (35%), and even the managing of noncustomer external relationships (28%) where brand power is key, such as in attracting top talent into the organization’s recruiting pipeline. Indeed, Siri seems more persona than product.

Ethics 130
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How to Hand Off an Innovation Project from One Team to Another

Harvard Business

One major Asian electronics company built a design lab to develop new hardware product ideas. When sales of the Frankenstein product missed their mark, everyone shared the blame. Explorers work in teams like R&D, customer insights, or product development. They didn’t have a handoff, they had a drop-off.

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