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Message to New and Prospective Students for Applied Behavioral Economics in Finance and Marketing (AEM 6150 – Spring 2022)

Steve Shu Consulting

Welcome to Applied Behavioral Economics in Finance and Marketing (AEM 6150)! The course is especially geared toward students who may consider future professions in consumer finance, marketing, product development, data science, or consulting/advisory.

Finance 39
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Cornell University AEM 6150 Spring 2023 – Applied Behavioral Economics in Finance and Marketing

Steve Shu Consulting

The fall semester has really flown by. We’re in the final stretch. Thanks to all of the students in my research methods class. What hasn’t killed you has made you stronger. I am already mentally trying to prepare for spring teaching.

Finance 39
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Podcast Interview on 401(k) Plans and Behavioral Finance Trends

Steve Shu Consulting

This interview is geared toward defined contribution plan sponsors and those closely related with this segment of the market (e.g., I do draw from some insights and activity that is occurring in other areas of the financial services market (e.g., advisors, consultants, recordkeepers, investment only).

Finance 150
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Talk at Hong Kong University of Science and Technology on Behavioral Finance

Steve Shu Consulting

In March 2023, I will be guest speaking to DBA students at Hong Kong University of Science and Technology about implementing behavioral finance initiatives in corporations, an area that I have worked in for more than a third of my three-decade-some working career. Much thanks to Prof. Anirban Mukhopadhyay for inviting me.

Finance 30
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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. What You Will Learn: Cutting-Edge Revenue Optimization Techniques 🚀 Discover innovative methods to maximize your company's revenue streams and stay competitive in a dynamic market.

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Podcast Interview on Behavioral Investing: Managing the Emotions Behind Our Decisions

Steve Shu Consulting

So while investment markets are not currently very volatile, it is a good time for many people to get a fresh start and re-assess their situations. As another example, the younger generation thinks about finance and life very differently than older generations.

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Leveraging Artificial Intelligence in Finance

Tom Spencer

In the ever-evolving world of finance, where data analysis and informed decision-making are vital, the emergence of artificial intelligence has proven to be a transformative force. This article will delve deeper into four ways in which AI is reshaping the world of finance, improving data analysis, and redefining decision-making processes.

Finance 78
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment.

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The Emerging Spend Management Sector: Simplifying Your Accounting Processes

Speaker: Spencer Falbo, Principal at Kong Basile Consulting

For a long time, the market has offered point solutions for accounts payable, such as bill payment, expense management, travel software, and corporate cards. What impact this type of software has on accounting and finance teams. These instruments have aided in the automation of workflows for various aspects of non-payroll spending.