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Message to New and Prospective Students for Applied Behavioral Economics in Finance and Marketing (AEM 6150 – Spring 2022)

Steve Shu Consulting

Welcome to Applied Behavioral Economics in Finance and Marketing (AEM 6150)! The course is especially geared toward students who may consider future professions in consumer finance, marketing, product development, data science, or consulting/advisory.

Finance 39
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When Banks Meet Bots: The AI Transformation of Finance

Tom Spencer

The vast amount of data generated by financial transactions, customer interactions, and market movements makes banking a fertile ground for AI. The post When Banks Meet Bots: The AI Transformation of Finance first appeared on Tom Spencer. Zuhair Imaduddin is a Senior Product Manager at Wells Fargo.

Banking 78
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Marketing When Budgets Are Down

Harvard Business

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 188
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How Middle Market Companies Can Avoid a Liquidity Crisis

Harvard Business

Managers tend to think about liquidity as a finance issue, but in face the behaviors of the sales and operations team — and how they communicate and work together — can have a direct affect on a company’s cash position.

Cash Flow 250
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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. What You Will Learn: Cutting-Edge Revenue Optimization Techniques 🚀 Discover innovative methods to maximize your company's revenue streams and stay competitive in a dynamic market.

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What the Finance Industry Tells Us About the Future of AI

Harvard Business

For a preview, look to the finance industry which has been incorporating data and algorithms for a long time, and which is always a canary in the coal mine for new technology. The experience of finance suggests that AI will transform some industries (sometimes very quickly) and that it will especially benefit larger players.

Finance 172
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Cornell University AEM 6150 Spring 2023 – Applied Behavioral Economics in Finance and Marketing

Steve Shu Consulting

The fall semester has really flown by. We’re in the final stretch. Thanks to all of the students in my research methods class. What hasn’t killed you has made you stronger. I am already mentally trying to prepare for spring teaching.

Finance 39
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment.

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The Emerging Spend Management Sector: Simplifying Your Accounting Processes

Speaker: Spencer Falbo, Principal at Kong Basile Consulting

For a long time, the market has offered point solutions for accounts payable, such as bill payment, expense management, travel software, and corporate cards. What impact this type of software has on accounting and finance teams. These instruments have aided in the automation of workflows for various aspects of non-payroll spending.