Steve Shu Consulting

AUGUST 11, 2010

Established products and sales & marketing channels. Finance cycle of start-up opportunities (opportunity timing) does not align well with the long, finance planning cycles of large companies (sometimes can be 14+ month delays!). Mature and complex business and product approval processes.

Company 150

Company Finance Sales Development 150

Harvard Business

SEPTEMBER 7, 2016

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake.

Sales 70

Sales Marketing Development Retail 70

Harvard Business

DECEMBER 20, 2018

Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. And the sales team — well, they mostly hated it.

Sales 132

Sales How To Metrics Tools 132

Management Consulted

JANUARY 1, 2017

Check out our breakdowns on Profitability , Market Sizing , and Market Study to become a complete expert on any kind of framework you’ll need in your case interview. These cases can be some of the scariest, because they test things like finance principles, but on the other hand, they’re really easy to recognize.

Case Interview 154

Case Interview Interviews Intellectual Property Cash Flow 154

Harvard Business

APRIL 26, 2016

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent.

Sales 70

Sales Education Training Training 70

Harvard Business

APRIL 14, 2017

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department.

Company 161

Company Survey Finance Engineering 161

Steve Shu Consulting

FEBRUARY 17, 2010

To be honest, I am not sure if there is a name for the type of chart I describe below, but I call it a “frontier chart” (which is derived from investment portfolio theory from finance). In contrast, projects on the right side might have higher risks but also higher, expected returns.

Strategy 150

Strategy Strategy& Strategy Software 150

Harvard Business

AUGUST 9, 2016

Read more from Google Analytics 360 Suite: Rethinking Marketing Measurement from the Ground Up. 3 Ways Marketing Organizations Can Make Data More Actionable. Marketing can look at this data and decide to test a hypothesis: Is that color product selling best because it’s in an image featured on the homepage?

Marketing 108

Marketing Insurance Insurance Data 108

MishTalk

DECEMBER 28, 2013

RT reports French broadcasting watchdog CSA eager to tax YouTube, Facebook, Dailymotion France''s Superior Council of Audiovisual, an independent broadcasting authority, wants to impose taxes on media giants like YouTube, Facebook and Dailymotion to force them to contribute to financing French culture. billion ($1.8

Finance 78

Finance Culture Film Advertising 78

Steve Shu Consulting

MARCH 21, 2014

For those unfamiliar with the term “behavioral economics”, I generally describe behavioral economics as a combination of psychology and a traditional science like economics or finance. Behavioral Economics Business Development General Management Innovation Management Consulting Professional Services Sales And Marketing Technology'

Consulting 150

Consulting Finance System Sales 150

Harvard Business

JUNE 23, 2017

Why does a salesperson lose a sale? Over 50% of marketing and IT prefer a salesperson who will listen and match a solution to solve their specific needs. The sales department equally preferred having a salesperson listen and solve their needs and being challenged; HR was equally split across all three selling styles.

Sales 71

Sales Fashion Real Estate Engineering 71

Harvard Business

OCTOBER 10, 2024

The role has one of the shortest tenures of any in the C-Suite and is often blamed for below-target growth. But recent research shows firing the CRO can cause more problems than it solves.

Research 214

Research Financial Finance Sales 214

Management Consulted

OCTOBER 3, 2012

market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. It requires a broad knowledge and a high-level, big-picture understanding of the company and its markets. My group chose to examine the U.S.

Consulting 204

Consulting Case Interview Interviews Engineering 204

Tom Spencer

JUNE 9, 2023

As a result, businesses are able to provide recommendations that simultaneously enhance customer satisfaction and increase sales revenue. For example, in industries like finance and accounting, AI-powered systems can process invoices, perform data entry tasks, and generate financial reports with minimal human intervention.

Data 147

Data Operations Efficiency System 147

Management Consulted

FEBRUARY 4, 2009

It’s an important question – and never more so than in today’s market. Explore alternatives such as grad school, finance, and entrepreneurship. Suggested areas include finance (eg, investment banking and sales & trading) and the corporate track (eg, corporate management and product management).

Resumes 147

Resumes Consulting Case Interview Interviews 147

Consulting Matters

FEBRUARY 3, 2018

Do you have significant staff group experience, such as from HR, Finance or IT? Marketing and sales. Prior to becoming a consultant, what type of position did you hold? Did you hold senior leadership positions before you became a consultant? What skills or abilities do you need to acquire and/or enhance in order to do so?

How To 180

How To Leadership Consulting Finance 180

Tom Spencer

FEBRUARY 10, 2023

Investment bankers work on behalf of both individual and institutional clients to raise capital by issuing securities, as well as to advise clients on financial matters such as mergers, acquisitions, and other corporate finance activities. Investment bankers may also be involved in the creation and distribution of new securities.

Banking 88

Banking Industry Finance Cash Flow 88

The Fearless Marketer

JULY 1, 2019

In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting attention via email or other marketing activity. Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter.

Sales 63

Sales How To Guidelines Case Study 63

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 224

Consulting Strategy Strategy& Strategy 224

Tom Spencer

FEBRUARY 1, 2020

Some people also call consulting a ‘talk-job’ – you go to the clients, you talk about what the ideal world scenario would be for a particular project, product or market, and your billable hours are sorted. Sales, Marketing, Production) and secondary functions (e.g. Finance, HR, Supply Chain, ICT, Legal).

Consulting 135

Consulting Operations Financial Real Estate 135

Harvard Business

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. Along with improving sales results, research has shown that incremental commitments can boost charitable giving, increase show rates for blood drives, and reduce smoking.

Sales 70

Sales Research Productivity Data 70

Harvard Business

SEPTEMBER 19, 2016

Over the past 18 months, Sergey’s experience has been echoed in offices in Ukraine, South Africa, Turkey, Brazil, and many other emerging markets that have faced substantial currency depreciation due to the drop in commodity prices and the flow of capital to the U.S. Normally, MNCs raise prices in the emerging market, (e.g.,

Marketing 70

Marketing Agile Company Sales 70

Consulting Matters

JANUARY 29, 2020

The presence of money fears can be good if they act as alerts to be strategic about investments and with marketing and sales. I had just come through a divorce the decimated my finances. Money Fear: "I'm not good at marketing so I'll find other more successful consultants or coaches who will hire me as a subcontractor".

Consulting 177

Consulting How To Talent Training 177

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 202

Consulting Strategy Strategy& Strategy 202

Consultant Journal

MARCH 5, 2020

Think about what’s actually needed for your sales and marketing : Wave or nod instead of shaking hands. Take a look at your cash flow and what a change to sales or staffing could do. Consider arranging financing ahead of time, as part of business continuity preparations.

Small Business 114

Small Business Cash Flow Policies Sales 114

Harvard Business

APRIL 3, 2018

The paltry market for organic wine around the world belies the fact that over the past half century, countless organic winegrowers and vintners have dedicated great effort to creating a larger market for the category, without much success. ” Organic wine was not strongly embraced by distributors and retailers, either.

Chemicals 126

Chemicals Retail Case Interview Turnaround 126

MishTalk

NOVEMBER 28, 2014

Finance reports Black Friday Shopping Crowds Thin After Thanksgiving Rush. Brisk Sales The New York Times reports Black Friday Sales Are Brisk, Retailers Say, Bolstered by Online Deals. Big retailers, many of whom kicked off sales Thursday evening, reported brisk traffic overnight. Crowds Thin Yahoo!Finance

Sales 60

Sales Retail Report Finance 60

Harvard Business

FEBRUARY 16, 2018

The wars between departments doubled the time required to bring a new product to market because teams were often given conflicting directions. The business unit teams focused on talent, customer segmentation, and marketing. These are just symptoms, however. The underlying problem is bad governance.

Meeting 134

Meeting How To Government Finance 134

Consulting Matters

MARCH 9, 2023

Homelife: Are your finances, relationships with your significant other, issues with children, and aging parents weighing on you? And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. What about you?

Energy 156

Energy Exercises Consulting Sales 156

Tom Spencer

MAY 13, 2018

Having said that, we will now begin by exploring the framework which is most widely applicable in case interviews: the Market Study Framework. The Market Study Framework, some others may call it the “market entry” or “business situation” framework, is a means of understanding how attractive a new or existing market is.

Case Interview 68

Case Interview Study Interviews Marketing 68

Harvard Business

JULY 4, 2017

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it. Or a kitchen?

Sports 121

Sports Transportation Pharmaceuticals Sales 121

Markovitz Consulting

AUGUST 19, 2020

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.

Operations 140

Operations Guidelines Talent Sports 140

Harvard Business

JUNE 21, 2017

Many respondents stressed that, during a startup’s early stages, its founders must gain a deep understanding of customer needs, and then must build on that understanding through rapid iteration and testing to prove product-market fit. ” Finance is less important. ” Always be closing? .”

Engineering 134

Engineering Survey Finance Recruitment 134

Harvard Business

MAY 16, 2017

Meghna has been COO of a small market research company since she earned her MBA several years ago. into multiple global markets. Establish functions from scratch — Finance, Accounting, Marketing, Sales, and HR. Wouldn’t you want her running your department? Example #2: Breaking into a new industry.

Transportation 134

Transportation Real Estate Financial Operations 134

Tom Spencer

JUNE 6, 2020

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

Apparel 103

Apparel Retail Examples Productivity 103

Tom Spencer

MAY 18, 2019

These asset classes can include public equities/stocks, fixed income/bonds, money markets, commodities, infrastructure, real estate and alternative strategies – including hedge funds, private equity and venture capital. As such, asset manager performance tends to be correlated with stock market performance. Franklin Resources.

Industry 113

Industry Real Estate Management Retail 113

Management Consulted

FEBRUARY 5, 2017

Compensation and benefits are on par to the market, but not adjusted for NYC living (so for take-home pay you might be better off in Atlanta or Dallas as a young McKinseyite, unless the magnetic draw to the Big Apple is just too much). The office at NYC has grown quite a bit the past ~7 years.

Consulting 157

Consulting Deloitte Bain McKinsey 157