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Within life sciences consulting, there are a wide range of project types, including product lifecycle management, new product development, market entry strategies, mergers & acquisitions, and regulatory compliance. One way to do so effectively is to attend relevant conferences and seminars.
At the start of my public seminars on strategic planning I ask attendees, who rank from board members and CEOs to middle management, to write down an example of a strategy on a sheet of paper. Let’s go back to our seminar list and take one of the responses: “achieve $100m net revenue.”
Just as we wouldn’t rely on a single marketing tactic or a single source of financing for the entire life of an organization, we need to build up a portfolio of innovation strategies designed for specific tasks. When that happens, innovating your products won’t help — you have to innovate your business model.
2024 Healthcare Project Delivery Conference January, 30-31, San Diego, USA This year’s conference will focus on implementing developments in procurement, design, financing, and O&M in healthcare projects. The other track, Product Design and Management, will attract product managers, UI/UX designers, and researchers.
” This perspective is promoted in books and seminars, but research indicates it is not how people buy. Incremental commitments can also convince prospects to change, which is vital in selling new products or services. As a general rule, the earlier you can identify objections, the more likely the sale will occur.
And if your finances are a mess, you might have an accounting problem. The service or product you make isn’t resonating with those you seek to serve. This is why The Marketing Seminar was built. It’s pretty easy to tell when you have a plumbing problem. Or when you need a roofer.
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However, I did not know a lot about any one thing — like sales, finance or technology. In my first few steps into industry, I found that I gravitated towards the product management functional area — a hybrid between business, customers, technology and strategy. Coming out of consulting, I knew a little about a lot of things.
We also have finance classes and sales seminars to help people stay as sharp as they can on their skills. We have the same products and the manufacturers tell us what the price is going to be. We offer supplemental learning classes through our partners to be able to stay up to date on your certifications.
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