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Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. ” This perspective is promoted in books and seminars, but research indicates it is not how people buy. An incremental approach to sales has many benefits.
Such member benefits now include: Useful meetings each year featuring expert speakers, “roundtable” problem-solving segments and networking with other CEOs In-depth workshops and seminars focusing on skill-building in such areas as strategic leadership & management, business development & sales, finance & profitability and even personal (..)
However, I did not know a lot about any one thing — like sales, finance or technology. I made deliberate efforts around professional development — reading books, attending seminars, learning from others on the job, etc… I knew what I knew, and I knew what I didn’t… and made darn sure that what I didn’t know was only temporary.
At the start of the COVID-19 pandemic, automotive sales tumbled in 2020 before surging demand and a global chip shortage sent prices skyrocketing in 2021. And we do that across all departments, whether that’s marketing or technicians or sales. It’s a core tenant of who we are, just like, did we hit our sales objectives?
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