Consulting Matters
JANUARY 7, 2019
Bring business cards and eBooks/white papers if you have them. EVEN if you feel the crunch on the finances, you do not want to under-value what you can bring to the table. Speaking engagements demonstrate your thought leadership, provide a plethora of networking opportunities and are a source for new business.
Consulting Matters
JANUARY 7, 2019
Bring business cards and eBooks/white papers if you have them. EVEN if you feel the crunch on the finances, you do not want to under-value what you can bring to the table. Speaking engagements demonstrate your thought leadership, provide a plethora of networking opportunities and are a source for new business.
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The Fearless Marketer
JANUARY 20, 2020
You’ve written an industry white paper and you want some feedback from an industry expert. Since you’re in this industry, I’d love your input on this white paper.”. I know you work with medium-sized companies on their finances. You’re a productivity coach for medium-sized companies. “I
Harvard Business
JULY 20, 2016
As one of us noted in a previous article , buyers work their way through parallel streams (rather than a funnel) as they explore, evaluate, and engage in purchase decisions via web sites, white papers, social media, and contact with other buyers through sites like Marketo, and so on.
Organizational Talent Consulting
JULY 17, 2023
HOW TO READ THIS WHITE PAPER This white paper has five sections. The white paper starts with understanding culture and a summary of the role of culture in organizations. The white paper ends with a discussion of the significant benefits of creating a shared culture and a conclusion.
Harvard Business
SEPTEMBER 14, 2016
They had developed all kinds of thought leadership and white papers about how CFOs could do their job better. But when we talked to CFOs, what they really wanted to know was how the company managed its own finances across so many geographies. When told of this request, the company’s response was “Really?
Emerson Consulting Group
APRIL 4, 2019
A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. which transforms business consultants, CEOs, attorneys, finance experts and other business leaders and their companies into published “thought leaders.”
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