Guidelines, Marketing and Webinar - Management Consulting Connection

Should You Run A Webinar?

David A Fields

JUNE 14, 2015

A consultant sent me the following question: A vendor I work with has invited me to give a four-part series of webinars. Are there specific guidelines for using webinars? Here’s the answer I gave the consultant: There are two approaches to webinars in the consulting business. One is the credibility/visibility webinar.

Guidelines

Guidelines Sales Course Consulting

Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

NOVEMBER 28, 2023

For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. That's because I have an overarching guideline for partnering with other people: I don't do business with jerks. You might have other considerations, such as how much marketing reach the other person/organization has.

Intellectual Property

Intellectual Property Consulting Guidelines Process Improvement

Management Consulting Connection

Should You Run A Webinar?

Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Webinars

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