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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Follow these guidelines and you will achieve those goals. In the past two weeks, I have digested more “content” than is healthy. Partners need to listen.

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The Business Roundtable’s Stakeholder Pledge, Five Years Later

Harvard Business

Proponents will need to define more clearly what stakeholder capitalism is, strengthen its theoretical foundations, and develop a playbook for implementing it, including metrics for measuring performance and guidelines for making tradeoffs.

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Low Tech Way to Visualize Your Percentile Confidence for Forecasts

Johanna Rothman

He pointed me to this slideshare: Lightweight Kanban Metrics (in German). For example, I recommend (as a guideline) that teams limit their stories in progress to a reasonable number. (I A team of six or seven people would have no more than three items in progress using my guideline.). Part of the article is about forecasts.

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Have you designed your change and project management capabilities?

Kates Kesler

Communities of practice develop common guidelines, methods, and processes to maintain a consistent quality standard and avoid duplication of efforts. METRICS/REWARDS . . What metrics should we track? . Local teams manage their individual portfolios, project intake, resource deployment , and project execution. .

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Strategic Pricing™ Profitability

Granite Leadership Strategies

By analyzing profit in a structured and informative manner for each bid, the company can determine what the range of profit ought to be using a simple tool like Weighted Guidelines from DD1547. After analyzing profit using weighted guidelines, a company can also perform a performance price analysis versus a bid price analysis.

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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

This training can encompass everything from working in specific social media channels to using corporate social media software, understanding the business’s social media guidelines, and orienting social media content around customer interests and needs, rather than on brand features, benefits, and prices.

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The goal trap for small businesses

Asamby Consulting

These goals can be tracked through metrics that gives continuous feedback such as OKR, MBO, etc. These metrics are like receiving a score in a video game, which allows everybody to know if they are going in the right direction. Though the metrics may not contain the same level of information.