Kates Kesler
AUGUST 29, 2012
Chapter in The Handbook of High Performance Virtual Teams, 2008. They need to serve multiple products, markets, and geographies and, if they are to reap the rewards of growth and scale, they need to integrate laterally and find synergies among all the various dimensions of the business. Virtual Collaboration in a Matrix Organization.
Harvard Business
OCTOBER 24, 2018
Over the past year we have been writing the HBR Leader’s Handbook — a primer for aspiring leaders who want to take their careers to the next level. .” Obviously, this is good advice if you want to become a world-class performer — but it’s also good advice if you want to become a top-notch leader.
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Harvard Business
NOVEMBER 7, 2018
The challenge, she said, was that these managers were highly proficient in their own disciplines such as finance, marketing, research, clinical care, and insurance reimbursement — and had demonstrated that they could manage people in these areas — but she needed them to be “bigger” leaders.
Harmonious Workplaces
MARCH 2, 2024
which highlighted various Hollywood story arcs and their characters to use to persuade people in marketing. How Smart Business Leaders Gain a Marketing Competitive Edge. The NTL Handbook of Organization Development and Change. My colleague and mentor, Lisa Apolinski, co-wrote a book, Persuade with a Digital Content Story!,
Harmonious Workplaces
FEBRUARY 15, 2024
In 2022, at the age of 46, I interviewed for a marketing executive position with a tool manufacturer. I responded that I held a certification in digital marketing and had a history of early adoption of technology throughout my career. After five or so interviews, the hiring manager stated that they wanted a “digital native.”
Harvard Business
MAY 5, 2017
Two years ago, when Mark Scott took the job as chief marketing officer at Apixio, a digitized medical records company, he knew that his commute would be bad. “I lead the marketing team, and I am on the executive team,” he says. Case Study #1: Propose a pilot and then ace it by being responsive and productive.
Seth Godin Blog
MAY 5, 2020
Economics in Two Lessons is a thoughtful rebuttal of most of what we think we know about how markets work. Fanocracy is a handbook and guide for anyone seeking to build a tribal brand in our modern media culture. Veil is about collapse, redemption and heroes. As always, his near-future science fiction will stick with you.
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