Remove Industry Remove Intellectual Property Remove Productivity
article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

We don't sell a tangible product or service. company size, type, industry, title, gender, age) and their psychographics (e.g., it's one thing to have a repository of intellectual property (IP). Content marketing is essential for consultants because we are in the knowledge business.

Marketing 202
article thumbnail

What / Who Is a Professional Independent Consultant?

Successful Independent Consulting

Some of us have respected industry certifications such as Project Management Professional (PMP) or Senior Professional in Human Resources (SPHR). During an engagement, our activities may include a wide variety of activities – from system analysis and design to coaching executives, technical assistance, and producing intellectual property.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tips to Protect and Profit from Your Intellectual Property

Emerson Consulting Group

Today licensing of intellectual property is a multi-billion dollar industry. In order to capitalize on such growth, entrepreneurs are seeking ways to protect and maximize the value of their ideas, inventions, artistic creations and other forms of intellectual property. Author’s Rights. Register Your Trademarks.

article thumbnail

PEST Analysis

Tom Spencer

If you are thinking about producing a strategic plan, developing a new product, entering a new market, engaging in a new venture, or financing a project then it probably makes sense to understand the big picture issues that could affect your success. Industry regulation. How is the industry regulated? Industry specific factors.

Analysis 114
article thumbnail

Business Book Review: Lords of Strategy

Management Consulted

This book covers the consulting industry from the 1930s through 2009. You will be introduced to the founders of the consulting industry (Bruce Doolin Henderson, Bill Bain, James McKinsey, Marvin Bower, Michael Porter, Tom Peters, etc.) Advancements in technology most definitely affect every aspect of business in any industry.

Strategy 139
article thumbnail

Blockchain Could Help Artists Profit More from Their Creative Works

Harvard Business

Anyone who follows the cultural industries — art, music, publishing, theater, cinema — knows of the tussles between artists and those who feed off of their talents. His vision is to decentralize the entertainment industry so that creative individuals can profit from the films, videos, games, and art they help to make.

Film 132
article thumbnail

Why Are We Still Classifying Companies by Industry?

Harvard Business

For more than 60 years, investors, analysts, business leaders, and even governments, have classified companies based on industries. Industry walls are disintegrating at a rapid pace. It’s not an industry in itself. So instead of focusing on vertical industries, it’s time to look at business models instead.