Harvard Business

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S., How did China get to this point? What can companies looking to scale up their innovations learn from their approach?

Marketing 253

Marketing Automotive Operations Sales 253

Harvard Business

JUNE 28, 2024

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 253

Marketing Tools Strategy Strategy& 253

Epicflow

OCTOBER 21, 2024

The manufacturing industry faces numerous challenges that can affect the success of manufacturing project s, from supply chain issues to risks related to digital technology integration. Manufacturing project s are subject to various risks: e.g., supply chain disruption s, market fluctuation, equipment failure, safety risks, and others.

Resources 260

Resources Efficiency Software Productivity 260

Consulting Success

FEBRUARY 5, 2024

In our industry, you can’t just market to sell. The Most Effective Marketing Campaigns For Consultants With Natalie Kaminski: Podcast #319 is a post from: Consulting Success When the value add is high, you need to actually build trusting relationships with your clients. This episode’s guest is proof of this. Now, she has.

Marketing 263

Marketing Consulting Industry Company 263

Harvard Business

APRIL 10, 2024

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.

Marketing 253

Marketing Efficiency Tools Industry 253

Harvard Business

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 254

Marketing B2C Strategy Strategy& 254

Clarity Consultants

AUGUST 3, 2023

CAMPBELL, CA – August 3, 2023 Training Industry today announced that Clarity Consultants was named to the 2023 Training Industry Top 20 list of Learning Services companies. Industry visibility, innovation and impact in the learning services market. This marks Clarity’s seventh year in a row on the list.

Training 225

Training Training Industry Company 225

Harvard Business

NOVEMBER 18, 2024

Nondisruptive creation, an approach to innovation that is comfortably familiar without being fully familiar, could open up a profitable path for industries while you address environmental concerns, allowing you to achieve positive-sum outcomes for your company, your industry, and society without compromising either or.

Marketing 234

Marketing Industry Company Financial 234

Epicflow

JULY 5, 2024

Epicflow serves companies running multiple complex projects with a shared resource pool operating in the following industries: aerospace and defense, automotive, telecommunications, software development, telecommunications, healthcare as well as government institutions. It has AI-powered functionality for automation and forecasting.

Tools 253

Tools Software Resources Efficiency 253

Clarity Consultants

MAY 30, 2024

CAMPBELL, CA – May 30, 2024 Training Industry today announced that Clarity Consultants was named to the 2024 Training Industry Top 20 list for the Staffing and Temporary Resources sector of the corporate learning and development (L&D) market. About Training Industry “We make connections.”

Resources 147

Resources Training Training Industry 147

Harvard Business

JULY 29, 2022

How marketers can maximize returns.

Marketing 218

Marketing Industry Sales 218

Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Consulting Matters

SEPTEMBER 30, 2021

How can you evolve from being a transactional consultant to a recognized industry leader? Until Jason realized he was ready to make a bigger impact on his industry, clients, and the world. Check out our marketing agency services, mentoring programs and courses at [link]. What tactics need to change? What mindset needs to shift?

Industry 156

Industry Consulting Energy Interviews 156

Epicflow

OCTOBER 28, 2024

On the one hand, engineering project management steps are the same as those for projects in other industries: planning, scheduling, allocating resources, managing stakeholders, monitoring, etc. It was initially invented for the manufacturing industry but is widely used for managing engineering projects as well.

Engineering 248

Engineering Management Methodologies Resources 248

Harvard Business

AUGUST 9, 2023

What will artificial intelligence do to industries and jobs? For a preview, look to the finance industry which has been incorporating data and algorithms for a long time, and which is always a canary in the coal mine for new technology.

Finance 172

Finance Industry System Data 172

Consulting Success

FEBRUARY 15, 2018

What industry are they in? If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. ” The magnetic message, also known as a value proposition or a USP , it’s your marketing statement that gets the attention and interest of your ideal clients.

Video 200

Video Marketing Consulting How To 200

Epicflow

DECEMBER 14, 2023

At present, the construction industry is undergoing a substantial transformation. Read further to learn what construction trends are going to shape the industry in 2024, and how it’s expected to address current challenges and ensure sustainable growth. Other Construction Management Trends and Challenges in 2024 1.

Construction 144

Construction Trends Industry Energy 144

Effective Managers

NOVEMBER 5, 2024

Understand Your Clients Understanding your clients’ needs, preferences, and challenges is the foundation of strong relationships: Conduct Research: Gather information about your clients’ industries, business goals, and pain points. Adapt: Be flexible and adapt your strategies as needed to meet evolving client expectations.

Management 221

Management Metrics Software Survey 221

Successful Independent Consulting

MARCH 11, 2022

It’s best if the websites you like are in the same industry or have the same purpose (for example, to increase credibility). What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? Create the website with this person in mind. The more specific, the better.

Industry 370

Industry Examples Marketing Engineering 370

Epicflow

JANUARY 21, 2022

The trends shaping the automotive industry in 2022 will certainly have an impact on its companies’ projects. The automotive industry is moving towards the new future by leaps and bounds. In addition, to stay competitive on the market, business owners will struggle to deliver their products faster and produce more (e.g.

Automotive 130

Automotive Industry Resources Agile 130

Harvard Business

APRIL 24, 2024

Their findings offer some guidelines for companies who hope to design and successfully market upcycled products: 1) Designers should consider using components from other industries to enhance the appeal of their products and encourage cross-industry collaboration; 2) Product designers and managers should identify new uses for product components; 3) (..)

Productivity 244

Productivity Research Guidelines Industry 244

Consulting Success

MAY 13, 2024

In this episode, host Michael Zipursky talks with Amy Anderson, co-founder of Wild Coffee Marketing, to uncover expert insights and actionable strategies for maximizing lead generation success in the consulting industry. In today’s competitive landscape, mastering lead generation is the lifeblood of any thriving consulting firm.

Consulting 275

Consulting Industry Marketing Strategy 275

Harvard Business

MAY 20, 2021

Four strategies to help the industry fight discrimination against those with darker skin.

Marketing 170

Marketing Industry Strategy Strategy& 170

Harvard Business

AUGUST 1, 2023

The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map which channels add clear value and forget the rest. It can be tempting to enter a channel because your competitors are there.

Marketing 163

Marketing Survey Trends Analysis 163

Harvard Business

NOVEMBER 11, 2022

Six actions for marketing leaders.

Marketing 179

Marketing Industry Trends Sales 179

Harvard Business

MAY 16, 2024

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

Advertising 245

Advertising Marketing Industry Media 245

Epicflow

NOVEMBER 25, 2024

High-performing companies are characterized by high revenues, productive and engaged employees, high-quality products or services, satisfied clients, and growing or at least maintaining market share. If we talk about project-based companies, we cannot assess their performance only by completing their projects successfully.

Tools 246

Tools Management Efficiency Resources 246

Epicflow

OCTOBER 4, 2024

If so, it’s hardly surprising—a great number of projects are exposed to industry challenges or unfavorable external events. Typical Risks in Manufacturing Projects Manufacturing projects can be significantly affected by risks faced by the industry in general. For example, the manufacturing industry in the U.S.

Management 147

Management Resources Software Productivity 147

Successful Independent Consulting

JANUARY 28, 2025

strategy development, market research, transformation initiatives). Here's how to tap into this market: Find the Right Firms Start with internet searches that combine your area of expertise and location (e.g., boutique firms digital marketing Atlanta"). Look for firms that complement your skillset and industry experience.

Cash Flow 195

Cash Flow Consulting Intellectual Property Resumes 195

Successful Independent Consulting

OCTOBER 27, 2023

Use these sites even if you just left your corporate job because it’s possible your cost-of-living increases didn’t keep up with the market price for your expertise. Solopreneurs who come from “name” firms like PwC or McKinsey can charge more than those who come from industry. Next, divide by 2,000.

Consulting 393

Consulting Intellectual Property Deloitte Benchmarking 393

Harvard Business

APRIL 15, 2024

Space exploration and health care have cornered the market in this level of preparation. From the takeoff and landing of a space shuttle to managing uncontrollable bleeding in the operating room, there are vital lessons to be learned from these industries and adapted into others.

Industry 246

Industry Operations Training Training 246

Harvard Business

SEPTEMBER 12, 2024

Influencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others.

Research 241

Research Industry Examples Marketing 241

Harvard Business

JUNE 18, 2024

This phenomenon, observed across industries, is driven by social factors like the perception of referring as appropriate and the tendency to befriend similar people. While some risks exist, such as the spread of negative perceptions, they can be mitigated with a balanced marketing approach.

Research 246

Research Industry Marketing Sales 246

Harvard Business

MARCH 12, 2025

How she lifted cosmetics from a cheap accessory to a luxury item during the Great Depression.

Industry 151

Industry Marketing Strategy Strategy 151

Effective Managers

MARCH 10, 2024

In the world of consulting, a distinction is often overlooked: the difference between the industry at large and the profession of management consulting. Understanding the Consulting Industry The consulting industry is broad and diverse, encompassing a wide range of services, expertise, and methodologies.

Industry 130

Industry Consulting Ethics Management 130

Harvard Business

FEBRUARY 28, 2023

A conversation with the University of Pennsylvania’s Emily Hund on an increasingly important part of the online economy.

Industry 172

Industry Media Marketing Strategy 172