Harvard Business

JULY 25, 2017

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

ROI 71

ROI Marketing Financial Sales 71

Epicflow

FEBRUARY 20, 2025

These insights allow leaders to identify risks, assess project performance, and make informed decisions that maximize ROI. Epicflow is JOSCAR-certified and British MOD pen-tested, which means it meets the requirements of highly regulated and secure industries such as aerospace and defence.

Tools 130

Tools Management Software Resources 130

Harvard Business

MAY 25, 2016

By looking at detailed sales data from 40 companies in technology-related industries, we have identified guidelines for the optimal amount and type of sales support and management. Many companies with low sales ROI devote less than 30% of their sales staff to support functions. paying for more higher-wage managers).

Sales 131

Sales ROI Efficiency Operations 131

Harvard Business

JUNE 30, 2017

Almost half (49%) said that it was difficult to ensure a return on investment (ROI). These metrics can be converted into an estimate of ROI for the employer. Employers pay Generation based on the ROI of the graduates they hire. In short, companies have little idea whether they are spending too much or not enough.

Training 132

Training Training ROI Metrics 132

Chad Barr

APRIL 23, 2025

Here’s what ChatGPT produced: Category Item 1 Item 2 Item 3 Item 4 Item 5 Aspirations Be recognized globally as a thought leader Scale a content-driven digital empire Build multiple passive income streams Create a transformational online program Leave a legacy of impact and influence Beliefs Authentic content builds trust AI can amplify creativity, (..)

ROI 52

ROI Tools Marketing Industry 52

Harvard Business

JANUARY 2, 2018

Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Unless you connect your social media actions to broader business goals from the beginning, ROI can be elusive, and social media becomes an end unto itself.

Media 136

Media Company ROI Metrics 136

Clarity Consultants

SEPTEMBER 3, 2024

Furthermore, upskilling employees can help close the skills gap that multiple industries face today. Regularly assess employee progress and the ROI of your initiatives. The ability to adapt hinges on the skills and knowledge of your workforce. Finally, measure the impact of your upskilling programs.

Training 147

Training Training ROI Tools 147

Epicflow

FEBRUARY 20, 2025

These insights allow leaders to identify risks, assess project performance, and make informed decisions that maximize ROI. Epicflow is JOSCAR-certified and British MOD pen-tested, which means it meets the requirements of highly regulated and secure industries such as aerospace and defence.

Tools 130

Tools Management Software Resources 130

Harvard Business

OCTOBER 20, 2016

You may have a few outliers in the mix, but unless you’ve been deliberate about your networking, the vast majority of people you know probably work in the same field or industry as you. First, if your network has become too narrow, you limit your options in case of a career change, or a downturn in your company or industry.

Industry 70

Industry Case Interview ROI Meeting 70

Effective Managers

JUNE 24, 2024

Examining Practical Applications of Artificial Intelligence (AI) in Improving Business Processes Leveraging AI into business operations has become a transformative force across various industries. These tools can assess the effectiveness of marketing campaigns in real-time, allowing for quick adjustments to maximize ROI.

Ethics 130

Ethics Efficiency Operations ROI 130

Consulting Success

NOVEMBER 6, 2017

It isn’t enough to simply tell people that are you are a consultant for any industry — you have to find your niche and make it work for you. Discovering this skill set and exploiting it in your favor is what will set you apart as an expert in your industry. Your Network Will Always Work for You. Chan Kim and Renee Mauborgne.

Advertising 189

Advertising Consulting ROI Marketing 189

Tom Spencer

APRIL 6, 2019

If they’re not crazy about the idea, you need to do a better job of selling your company and the ROI you can provide. The value you can provide to the client, including ROI. Mention ROI Right Away. Avoid any kind of legalese or industry jargon. Ask the client if you can submit a formal proposal. Keep it Brief.

Sales 104

Sales ROI Consulting Travel 104

Harvard Business

NOVEMBER 2, 2018

Despite recent efforts to increase diversity in tech, the hiring and retention rates of underrepresented groups in the industry remain abysmal. I interviewed more than 50 people from underrepresented groups who have made it in the tech industry, asking them to help me understand why they weren’t applying for my open tech jobs.

Company 128

Company Recruitment Recruiting ROI 128

Harvard Business

APRIL 6, 2017

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” The ebook identifies both vanity metrics, and metrics that content companies can try if the goal is to deliver long-term ROI.

Media 129

Media Metrics eBook Software 129

Clarity Consultants

DECEMBER 14, 2022

Greater Use of Learning Analytics Since ensuring an excellent return on investment (ROI) is challenging in the context of training, finding opportunities to measure the success of learning programs is increasingly a priority. Learning analytics allow companies to measure the effectiveness of their training by assessing learner performance.

Trends 130

Trends ROI Training Training 130

Clarity Consultants

AUGUST 24, 2023

Team members are encouraged to explore new methodologies and technologies by attending industry conferences, webinars, and workshops. Instructional Design Agencies Conduct Industry Research and Analysis Instructional design firms conduct ongoing research and analysis of the industry to stay up-to-date on the latest trends and best practices.

How To 130

How To Trends Tools Methodologies 130

Management Consulted

JUNE 11, 2017

Experienced hires : You may be surprised to learn that in the management consulting industry, anyone with 2+ years of work experience is considered an experienced hire. Just another way to reinforce your quant skills, especially if you’re aiming to transition from an industry not known as being quant-heavy.

Resumes 124

Resumes Consulting Interviews Leadership 124

Harvard Business

AUGUST 28, 2017

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Investment in AI is growing and is increasingly coming from organizations outside the tech space.

Survey 136

Survey Tools Industry Automotive 136

Harvard Business

SEPTEMBER 25, 2018

Their audience turns to them for industry insights, new product information, and recommendations. Headquarters has more resources to dedicate to developing best practices for identifying influencers, defining specific methods and goals for influencer collaborations, and tracking ROI. Think about the influential voices in your industry.

B2B 124

B2B Education Media B2C 124

Harvard Business

DECEMBER 4, 2017

This represents a completely different type of threat than what the security industry has been prepared for in the past. User education is a long-term industry effort, but educating a society and then creating consistent behavior change is a multi-decade solution to a problem that needs to be fixed now. Certainly not.

Data 110

Data ROI System Education 110

Progressus

OCTOBER 27, 2023

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities.

Industry 52

Industry SMB Software Talent 52

Harvard Business

OCTOBER 3, 2018

But, as an industry, we neither define nor measure well-being in a comprehensive way. I contend that what lies at the heart of the inconsistent results is not the programs per se but rather how we define and ultimately measure “well-being.” The impact went beyond the one specific metric.

How To 128

How To Metrics Groups Energy 128

Melissa Agnes

AUGUST 27, 2014

Social media for healthcare will explore the strategic ways that social media can be applied to help the healthcare industry better communicate with key target audiences in real-time. What are the opportunities that social media brings to the table for the healthcare industry? Key performance indicators to evaluate success and ROI.

Media 80

Media Government Healthcare Management 80

Consulting Success

JUNE 12, 2017

To become a successful consultant requires some key attributes: the ability to provide value to your clients, deliver results, and ensure a strong ROI. You’ll want to consider your clients’: Industry. The reality is that your ability to consult doesn’t mean you will be a successful consultant. Company Size. Specialization.

Consulting 209

Consulting Engineering Study Marketing 209

PM Alliance

MAY 12, 2023

3 – Market data Information on customer behaviors, pain points, and trends within your organization’s industry will help leaders identify the project deliverables that are most valuable to the business and will have the desired effect on revenue for the current effort.

ROI 73

ROI Data Financial Operations 73

Harvard Business

APRIL 18, 2016

There are a variety of ways to calculate a return on investment (ROI) — net present value , internal rate of return , breakeven — but the simplest is payback period. Payback is by far the most common ROI method used to express the return you’re getting on an investment. What is payback period? What is payback period?

Cash Flow 70

Cash Flow ROI Analysis Tools 70

Effective Managers

JANUARY 31, 2022

Consulting has grown to become a considerable industry, measuring in the hundreds of billions of US dollars in global spend. While the industry took a significant hit in 2020, it more than recovered in 2021 and the forecast is for continued global growth. If the ROI were not there, the investments would not be made.

Consulting 130

Consulting Report Management Research 130

Harvard Business

SEPTEMBER 24, 2018

While the cultures of these spaces vary according to industry, geography, and so on, they are always different from their parent organizations (and often opposed to them). As one might imagine, demonstrating the ROI of this is difficult — most don’t even try. The latter is crucial. Corporate coworkers seek the same.

Company 128

Company Case Interview Engineering ROI 128

Harvard Business

MARCH 21, 2017

For instance, if they love sports, perhaps you can invite them to join you for a game in the future; if they want to meet more people in the consulting industry, you could loop back next month with an offer to join you and a friend who’s a consultant for lunch.

Meeting 132

Meeting ROI Sports Groups 132

Harvard Business

JANUARY 3, 2017

Price wars have broken out in consumer industries around the world. Bain & Company and ROI Consultancy Services (formerly PollBuzzer) recently surveyed almost 2,200 consumers in Atlanta and Washington, DC, about the prices at eight retail chains carrying groceries.

Retail 132

Retail Survey Bain Comparison 132

Harvard Business

MAY 25, 2016

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Executives in asset-intensive industries often state that the primary operational risk to their businesses is unexpected failures of their assets.

Data 132

Data Advertising Operations Case Study 132

Brimstone Consulting

APRIL 17, 2023

Organizations with strong coaching cultures report revenue growth well above their industry peer group (51% compared with 38%) and significantly higher employee engagement (62% compared with 50%). A coaching culture is one that supports innovation, sparks insights, and energizes employees.

Culture 75

Culture Leadership ROI Development 75

Harvard Business

JULY 31, 2017

Based on our recent worldwide survey of 2,000 incumbent companies across all major industries and countries, we estimate that the average return on incumbent digital initiatives is below 10% — barely above the cost of capital. Insight Center. Crossing the Digital Divide. Sponsored by DXC Technology. We clustered companies in two ways.

Strategy 71

Strategy Strategy Strategy& ROI 71

Harvard Business

JUNE 13, 2018

Research from McKinsey found that personalization can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more. As the industry becomes increasingly data-driven, marketers must avoid becoming too scientific at guiding prescriptive outcomes. So, what’s the right way to navigate these complexities?

Data 127

Data Marketing ROI Research 127

Harvard Business

MARCH 7, 2017

Here are examples of how firms in three industries are simplifying the purchase process, and the specific tactics they are using: An employee wellness benefits provider uses content marketing. Programs to support employee wellness and keep health care costs in check are a fairly new type of service.

B2B 121

B2B Travel Benchmarking Sales 121

Seth Godin Blog

NOVEMBER 20, 2017

And why industries often wait to leap into a new technology. Before there are any conversations at all about ROI, decision makers need to feel safe, safe enough to believe that there will a future that matches their expectations. That the world will be stable long enough to earn back the investment.

ROI 50

ROI Government Industry 50

Harvard Business

AUGUST 7, 2017

In my experience with dozens of organizations implementing IoT solutions, those that achieved their expected ROI changed their traditional business approaches in one or more of the following ways: They Developed a Partner Ecosystem. But chasing the cool factor can lead to compromised ROI. The essence of IoT is interconnectivity.

ROI 71

ROI Operations Talent Accenture 71