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What Innovators Who Create New Markets Do Differently

Harvard Business

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 254
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When Expanding into a Foreign Market, Your Outsider Status Is a Competitive Advantage

Harvard Business

Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

Marketing 251
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So You Want to Be a Product Manager

Harvard Business

Despite recent tech layoffs and a precarious job market, product management remains a vibrant and promising field for early career professionals.

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How Software Companies Can Enter the U.S. Defense Market

Harvard Business

Pentagon procurement procedures have long complicated commercial software companies’ entrance into the defense market difficult, but the authors’ experience working with both tech startups and the defense industry leads them to believe that now is a good time for companies to enter the market.

Software 172
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Review of “Open Leadership” Framework (Leadership and Social Technologies Book)

Steve Shu Consulting

I like this part of the book particularly because it starts to weave together marketing, branding, social technologies, and the fringes of innovation. Benefits & ROI – For those that have read Groundswell , this part is similar in that it covers some qualitative and quantitative models for using social technologies.

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There Is No Title that Says “C-Suite” or “VITO”

Alan Weiss

It’s become fashionable to talk about “Vito” (Very Important Top Officer) in marketing, thought it sound more like a mob leader to me. If you’re dealing with Fortune 1000 companies, it’s unlikely you’ll be marketing to or working with the CEO of, say, JPMorganChase or Toyota.

Fashion 40
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Top 10 Consulting Firms In New York

Management Consulted

Compensation and benefits are on par to the market, but not adjusted for NYC living (so for take-home pay you might be better off in Atlanta or Dallas as a young McKinseyite, unless the magnetic draw to the Big Apple is just too much). The office at NYC has grown quite a bit the past ~7 years.