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You can uncover this information informally or you can do interviews or a survey with those who represent your ideal client. it's one thing to have a repository of intellectualproperty (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. or how to guidance (How to.).
Interview with Rachelle Stone. I’m super excited to have an opportunity to interview Rachelle Stone, one of my favorite Consultant Institute members, almost graduate. Betsy Jordyn: Welcome everybody, this is Betsy Jordyn. Rachelle, welcome. Rachelle Stone : Thank you. Good to be here, Betsy.
Speaking – Mention your podcast channel during your speaking presentations or your webinars and invite the audience to subscribe to the channel. Interview Others – This will increase interest and variety in your podcast channel and increase its exposure by also suggesting they post it on their blogs and newsletters.
Second, is your content : Which is your digital empire creation(r) or your intellectualproperty and the way you establish your expertise and claim your thought leadership. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.
For example: if one of your tactics is publishing, your action steps could be blogging daily, attracting guest contributors to your blog and site, submitting your content to be published elsewhere, get involved in podcast interviews and start writing your eBooks and books. Who do you currently know, who knows you and who should you know?
Interviews – Similar to the concept of guest contributions, why not interview successful thought leaders or CEOs, such as the interview Chad Barr Interviews Gail Goodman , CEO of Constant Contact. Then feature on your site and offer they feature on their site. It is a winning proposition to all.
She had heard bunch of my interviews and follows the podcast. She then watched a webinar I had done for Georgetown on OKRs and then one day out of nowhere I got an email from her to schedule a meeting with their senior team. I have known the COO though my involvement in the community for 3+ years. She had spent time on the website.
Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. Interview an expert. Interviewing a potential client. Maybe you really, really don’t like writing, but you still want to create a great piece of intellectualproperty that “sticks.”
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