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Manage Your Intellectual Property

Johanna Rothman

The company hires you, pays you a wage, and in return, your intellectual property belongs to them. While “one person” may have had the original idea, we need many people to refine the idea and bring that product to market. Every time you create something, you create intellectual property.

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How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

There is no shortage of advice and mentors that can help you learn how to market and sell yourself. age, gender, role in organization, company size, industry, etc.) : This information will help you focus your marketing to create the best results and gives you insight into what your clients really want and need. Psychographics (e.g.,

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Tips to Protect and Profit from Your Intellectual Property

Emerson Consulting Group

Today licensing of intellectual property is a multi-billion dollar industry. In order to capitalize on such growth, entrepreneurs are seeking ways to protect and maximize the value of their ideas, inventions, artistic creations and other forms of intellectual property. Author’s Rights.

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Use Work Samples to Seal the Deal

Successful Independent Consulting

Avoid leaving them with the client because it’s your intellectual property. Use your samples as marketing materials on LinkedIn and your website if you have one. Add these sample packets to your LinkedIn profile as rich media, or upload the samples to SlideShare and add them to your profile that way.

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Blockchain Could Help Artists Profit More from Their Creative Works

Harvard Business

home marketers (Fox, HBO), cable and satellite services (Comcast, DirectTV), video syndicators (PMI, TVS), film libraries and archives (Eastman House, Getty Images), and talent agencies (WME, CAA, ICM), each with its own contracts and accounting systems.

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Two Ways to Break into India’s Consumer Market

Harvard Business

While India is the fastest growing major economy in the world today, some foreign companies are still struggling to enter the market there. To enter the Indian market with more profitability, multinational companies would benefit by creative use of the country’s supply chain and the explosive growth of its online channel.

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How Great Consultants Can Stand Up and Stand Out

Women in Consulting

:: As a strategic marketing expert, I help my clients get heard above the noise. They’re using old and new channels to reach us—from mass media to mobile to social to IoT. Keep creating new intellectual property that will differentiate you as the expert in your field. Become a thought leader.