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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways. Another of my favorites because I have permission from my subscribers to market to them.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202
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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.

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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Learn more at www.nufuturist.com. Jared Nichols [link].

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How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

There is no shortage of advice and mentors that can help you learn how to market and sell yourself. age, gender, role in organization, company size, industry, etc.) : This information will help you focus your marketing to create the best results and gives you insight into what your clients really want and need. Psychographics (e.g.,

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Blockchain Could Help Artists Profit More from Their Creative Works

Harvard Business

home marketers (Fox, HBO), cable and satellite services (Comcast, DirectTV), video syndicators (PMI, TVS), film libraries and archives (Eastman House, Getty Images), and talent agencies (WME, CAA, ICM), each with its own contracts and accounting systems. That’s a staggeringly long list.

Film 134
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Research: Making It in America Depends on Where You Work

Harvard Business

Related Video. See More Videos > See More Videos > Where you work matters, not just for how much you make, but for your economic mobility — how much you rise or fall in income over the course of your lifetime. The same is true for skills. I use “middle class” to refer to the middle third of earners.).

Research 123