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McKinsey wrote that report as a way of using their intellectualproperty (IP) to build political capital at the client. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways. Another of my favorites because I have permission from my subscribers to market to them.
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectualproperty (IP).
Have you ever wondered about the untapped potential of your intellectualproperty? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectualproperty.
Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Learn more at www.nufuturist.com. Jared Nichols [link].
There is no shortage of advice and mentors that can help you learn how to market and sell yourself. age, gender, role in organization, company size, industry, etc.) : This information will help you focus your marketing to create the best results and gives you insight into what your clients really want and need. Psychographics (e.g.,
home marketers (Fox, HBO), cable and satellite services (Comcast, DirectTV), video syndicators (PMI, TVS), film libraries and archives (Eastman House, Getty Images), and talent agencies (WME, CAA, ICM), each with its own contracts and accounting systems. That’s a staggeringly long list.
Related Video. See More Videos > See More Videos > Where you work matters, not just for how much you make, but for your economic mobility — how much you rise or fall in income over the course of your lifetime. The same is true for skills. I use “middle class” to refer to the middle third of earners.).
Use E mail and opt-in marketing to grow your lists and promote your offerings. Create an effective blog which will become the U ltimate repository of your knowledge, wisdom and intellectualproperty. The post The ABCs of Internet Marketing Success appeared first on The Chad Barr Group. C onvert visitors to clients.
I would suggest you create a repository of intellectualproperty (IP) that is available to forum members only and is uniquely position with how-to information. The post How to Market Your Online Forum (Community) appeared first on The Chad Barr Group. They are not going to.
I was recently asked what are the best strategies and best practices for consistently creating valuable content for my weekly newsletter and email marketing. These topics may be related to business, marketing, digital empire creation®, web presence, and various life issue topics that are dear to my heart.
” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. My site has a lot of videos.
Your site is only one marketing component (out of many) to support your overall strategy. What about using social media, creating powerful alliances with others and developing your own video and audio channels? ” Perhaps a topic for an upcoming podcast, article or video and until then, can you answer this? can you do it?
Marketing Gravity: 2 Steps: Create thought-leadership, intellectualproperty, case studies, articles, videos, courses, etc — that provide values to your potential clients. Freelance sites are one of many marketing channels. Like any other marketing channel, there are pros and cons to using them.
Videos — Sharing your intellectualproperty through the use of video recordings and distributing through your site and other video channels. Marketing — Identify the marketing initiatives to get your audience to discover and desire your creations and their need to own them.
Which is a bit concerning, because you would think that firms that have marketing budgets would have better websites. ” Currency Marketing Tim McAlpine, Owner at Currency Marketing. “ Currency Marketing is a credit union-focused marketing firm. That’s not the case. and 20% in Canada.
Long before these books were a reality, I knew they would help increase the reach of my intellectualproperty—something I’ve been doing with articles, podcasts, videos, and other publishing channels for years. But this particular project was something more; it was close to my heart. Don’t start from scratch.
Here are my recommendations: Update your blog often since it is the ultimate repository of your intellectualproperty where you are able to share your insights, success stories and engage your audience in a variety of media formats. Produce powerful videos that showcase your expertise and your remarkable value.
What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Second, is your content : Which is your digital empire creation(r) or your intellectualproperty and the way you establish your expertise and claim your thought leadership.
Not only will this help you divorce your income from time-spent, but productized consulting will serve your most powerful intellectualproperty for introducing people to your higher-touch, custom consulting services. One way consultants can begin to scale their business (without creating products) is to scale their marketing.
Here''s an extremely interesting, educational, and important video interview with Edward Snowden on the right to privacy. Link if video does not play: Here''s How We Take Back the Internet The interview is about 35 minutes long. Intellectualproperty is the foundation of our economy. Please play it in entirety.
Here is my own example that demonstrates this formula: If I were to create a short video demonstrating this formula and assuming that one of the challenges my clients face is how to create success on the web, here is the piece I would create: “I am often asked how to best achieve success on the web?
The key to monetization of your intellectualproperty is to build and strengthen your brand. Explore new markets all the time. Rather than interviewing people as podcasts, videos or articles, why not call them “conversations” which allows you to inject your own intellectualproperty and position you as a peer.
If you’re looking for my favorite way to get traffic — content marketing with SEO — check out my answer here ). There are also some other emerging fantastic options like SwifSite.io , which come with marketing and sales tools built into the platform. With video. With intellectualproperty. You can’t skip this step.
Whether you run a small services company or a large corporation, the puzzle pieces are the same: strategizing, marketing branding, socializing, publishing and monetizing. Marketing: If strategy is the heart of web domination, then marketing is the oxygen flow. Branding: Branding is the creative cousin of marketing.
Your three major initiatives are… Finalize and create the video scripts for my new online digital empire creation product. Launch and market the product. Expanding intellectualproperty and content creation. Create the actual online product and its web presence. Increasing global reach and thought leadership.
You should also export and merge your email database (outlook or such) and then upload all these contacts into an online email marketing program. Almost Permission Marketing – I know that some have made their fame promoting the Permission Marketing concept. Load them all into a database such as Excel.
You drive the value to your customers and prospects by creating amazing products and services, publishing great stuff, shamelessly promoting it, and leveraging every component of marketing gravity you can and guided by your Internet strategy. Blogs are only one component of your overall Internet strategy and Internet marketing gravity.
We met in the mornings, discussed business, best practices, intellectualproperties and ideas to improve our lives and businesses. When developing my marketing content, make sure it focuses on current times and my client challenges. My Goals: Purchase a focused and high quality database and market to it aggressively.
They all pay taxes, report their finances, disclose significant shareholders, and comply with the full range of employment, health and safety, advertising, intellectualproperty, consumer protection and anti-competition laws, to name just a few. But perhaps what tech critics really want are more innovative rules.
Are there many testimonials from your clients discussing the successes you have helped generate for them in the form of written, audios and videos? Can I easily find your intellectualproperty manifested through articles, checklists, process visuals, audios, videos, surveys and more?
their production capacity, which obviously varied considerably) and the competitive intensity of their markets (which ranged from perfect competition to near monopoly, because of regulatory differences between states). We looked in particular at firms with generation assets that would become redundant if the disruptive model became dominant.
Develop a vast amount of intellectualproperty that is manifested in a variety of formats such as: books, booklets, audio and video, workshops, seminars and such. Otherwise, you have a quality problem and not a marketing problem! Instead, lead them and tell them: “here is what you need!”
The quality of your website speaks volumes about your business through your powerful language, audio, video and visual messages. Are you using effective language to increase credibility through your clients’ list, testimonials, case studies, client results and your intellectualproperty and expertise?
Include video and print testimonials and not merely on a “testimonial page.”. i. Create incentives such as: “You will receive instantly… Let people download text, audio, and video. Include videos, or graphics, or case studies of how you’ve since applied it. Others’ recommendations. Here’s an example below.
All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!).
And I remember us having that conversation, and that’s what stuck out to me. Did that strike you at all? Rachelle Stone : It did. It was – and anybody working within that industry I knew them like that. And it just flowed out of me. Betsy Jordyn : Yeah. I love that though.
In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos.
The medium is not as simple because different people prefer to get their messages different ways – text, video, or voice. A sincere “Thank you” to the people who purchased my 2019 BVFLS Practice Development Marketing Plan. Every quarter requires fresh content, but we can charge whatever the market will bear.
Here is one definition from a Forbes.com article that I like: Business development is the creation of long-term value for an organization from customers, markets, and relationships. 1 – Marketing is where you show up. That means speaking and writing … perhaps even doing videos or podcasts. But how do you execute on it?
Until you’re willing to commit to your website as some sort of publishing vehicle (either through writing, podcasts, presentations, audio, video — whatever you choose), it’s not going to be helpful to your prospective clients, and it probably won’t help you win more business. You guessed it — your website.
In this interview, Chad discusses the advice he would have given himself 15 years ago. The post Advice I Would Have Given Myself 15 Years Ago appeared first on The Chad Barr Group.
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