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Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectualproperty (IP).
No payment for my time or my IP (IntellectualProperty). They wanted my intellectualproperty for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. Even though their offer will cost the consultant time, money, and intellectualproperty.
It can be the backbone of the sharing of your body of intellectualproperty or it can delay the release by days, weeks or months or, in some cases years. Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. It’s great until it isn’t.
Which is a bit concerning, because you would think that firms that have marketing budgets would have better websites. ” Currency Marketing Tim McAlpine, Owner at Currency Marketing. “ Currency Marketing is a credit union-focused marketing firm. That’s not the case. and 20% in Canada.
Although it depends on your industry, below are my top seven effective marketing choices: 1. Public speaking and/or speaking in webinars. Publish your intellectualproperty in print and the web and often. The post Top 7 Effective Marketing Methods appeared first on The Chad Barr Group. Publish a book.
Let me articulate further: Brand: The more products, services and intellectualproperty you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes. It could be online courses, books, webinars, even access to you.
Speaking – Mention your podcast channel during your speaking presentations or your webinars and invite the audience to subscribe to the channel. Collaboration – Approach others to develop new intellectualproperty with you and record, promote and market on your mutual channels.
Consistently and frequently creating, sharing and publishing our insights help us transform them into books and other offerings, strengthen our marketing initiatives, and further create our intellectualproperty and our global digital empires® Promote our products and services and help make a difference and impact our target audience.
Your site is only one marketing component (out of many) to support your overall strategy. The same applies to linking your content (audios and videos) on iTunes which has become one of the largest repositories of amazing intellectualproperty or blog talk radio and such platforms. What is your marketing plan?
” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.
Second, is your content : Which is your digital empire creation(r) or your intellectualproperty and the way you establish your expertise and claim your thought leadership. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.
We met in the mornings, discussed business, best practices, intellectualproperties and ideas to improve our lives and businesses. When developing my marketing content, make sure it focuses on current times and my client challenges. My Goals: Purchase a focused and high quality database and market to it aggressively.
In case you missed last week: Thinking of hosting your own webinars? If you have a group you want to educate and market to or a product or service you want to promote and sell to, webinars are the best way to reach them. Here are 7 things you must consider. But there are some things you need to know to get started.
All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Conducting Webinars or Other Online Educational Events.
In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos.
You should also export and merge your email database (outlook or such) and then upload all these contacts into an online email marketing program. Almost Permission Marketing – I know that some have made their fame promoting the Permission Marketing concept. Load them all into a database such as Excel.
A sincere “Thank you” to the people who purchased my 2019 BVFLS Practice Development Marketing Plan. Every quarter requires fresh content, but we can charge whatever the market will bear. The most successful and wealthy entrepreneurs in the world are the ones who create and sell intellectual capital. ~ In real life.
And when I got into your program and I started watching some of the webinars and doing some of the exercises I recognized how little I knew on the consulting side, that I had the information, I had the knowledge and experience, but I didn’t have the consulting formula that to make it all work. And it just flowed out of me.
We can unzip the intellectualproperty we use in our 1:1 world and create valuable courses, toolkits, webinars, etc. But the funny this is, the ideas have already been developed – courses, toolkits, webinars, etc. A balanced practice needs 2 kinds of marketing. Why bother with 1:many. have been around for years.
Here is one definition from a Forbes.com article that I like: Business development is the creation of long-term value for an organization from customers, markets, and relationships. 1 – Marketing is where you show up. And you can’t show up when you have the time – marketing that works is done consistently and persistently. #2
You’re in the marketing business. “You’re not in the consulting business, you’re in the marketing business. Independent consultants really struggle with marketing. They rely on others to do their marketing for them instead of doing it themselves. Which consulting firms are using inbound marketing well?
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