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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202
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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. Even though their offer will cost the consultant time, money, and intellectual property.

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Consultant Marketing Tech Trap

Jerry Fletcher

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. It’s great until it isn’t.

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12 Best Small Consulting Firm Websites

Tsavo Neal

Which is a bit concerning, because you would think that firms that have marketing budgets would have better websites. ” Currency Marketing Tim McAlpine, Owner at Currency Marketing. “ Currency Marketing is a credit union-focused marketing firm. That’s not the case. and 20% in Canada.

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Top 7 Effective Marketing Methods

Chad Barr

Although it depends on your industry, below are my top seven effective marketing choices: 1. Public speaking and/or speaking in webinars. Publish your intellectual property in print and the web and often. The post Top 7 Effective Marketing Methods appeared first on The Chad Barr Group. Publish a book.

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Internet Monetization

Chad Barr

Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes. It could be online courses, books, webinars, even access to you.

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13 Ways to Promote Your Podcasts

Chad Barr

Speaking – Mention your podcast channel during your speaking presentations or your webinars and invite the audience to subscribe to the channel. Collaboration – Approach others to develop new intellectual property with you and record, promote and market on your mutual channels.