This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Use these sites even if you just left your corporate job because it’s possible your cost-of-living increases didn’t keep up with the market price for your expertise. Local market conditions: Professionals in New York and San Francisco get paid more than those in Cincinnati or Boise—by some estimates, up to 25 percent more.
In order to strengthen your global digital empire creation® and thought leadership, there are six key areas I encourage you to focus on: Products — The creation of membership sites, online courses, workshops and mastermind groups. This also applies to your services.
Your site is only one marketing component (out of many) to support your overall strategy. The same applies to linking your content (audios and videos) on iTunes which has become one of the largest repositories of amazing intellectualproperty or blog talk radio and such platforms. What is your marketing plan?
Consistently and frequently creating, sharing and publishing our insights help us transform them into books and other offerings, strengthen our marketing initiatives, and further create our intellectualproperty and our global digital empires® Promote our products and services and help make a difference and impact our target audience.
” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.
Second, is your content : Which is your digital empire creation(r) or your intellectualproperty and the way you establish your expertise and claim your thought leadership. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.
We met in the mornings, discussed business, best practices, intellectualproperties and ideas to improve our lives and businesses. When developing my marketing content, make sure it focuses on current times and my client challenges. My Goals: Purchase a focused and high quality database and market to it aggressively.
Develop a vast amount of intellectualproperty that is manifested in a variety of formats such as: books, booklets, audio and video, workshops, seminars and such. Otherwise, you have a quality problem and not a marketing problem! Instead, lead them and tell them: “here is what you need!”
j. Promote your best content “The best of …” This can often be a list of Twitter posts you’ve made on common subjects, recycling and repurposing your intellectualproperty in new ways. We capture every single book, video, audio, workshop, and related buyer and mail to them once a month. Here’s an example below.
No payment for my time or my IP (IntellectualProperty). They wanted my intellectualproperty for their exposure. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.) Even though their offer will cost the consultant time, money, and intellectualproperty.
The company hires you, pays you a wage, and in return, your intellectualproperty belongs to them. While “one person” may have had the original idea, we need many people to refine the idea and bring that product to market. Every time you create something, you create intellectualproperty.
That information is my intellectualproperty. When someone steals that property, that act is theft. Some people think that digital intellectualproperty is different from real property. Digital property is real property. The publisher didn't create your intellectualproperty.
Priorities might include developing new products, expanding into new markets, enhancing the customer experience, increasing operational efficiency, or embracing sustainability. Intellectualproperty – For example, Pfizer’s ability to patent its COVID-19 vaccine provided a temporary but crucial competitive advantage during the pandemic.
We organize all of the trending information in your field so you don't have to. Join 55,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content