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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. My peers and I were reacting to the ideas in the report.

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How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

Set definite goals for your business with dates and metrics. A content marketing funnel is how you leverage your knowledge and intellectual property in the form of speeches, blog posts, articles, videos, podcasts, social media posts, etc. A goal without a defined date is actually a dream. to connect with your future clients.

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To Publish or Not to Publish

Chad Barr

Expands your body of work and unique intellectual property. Gauges your progress and provides a metrics to your evolving content. Publishing your unique work: Increases visibility to your work and attracts others to you. Fine-tunes your thoughts. Provides a glimpse into your thinking or emotions.

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Create a Conference Proposal the Conference Wants and Accepts, Part 5: Write Your Bio

Johanna Rothman

I lead workshops; coach people and teams; consult with various people; speak; and create my own intellectual property. Along the way, she's learned about vanity metrics and metrics that work. I love the line about vanity metrics and metrics that work. The flow metrics? However, it is facilitation.

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You Don’t Have to Be a Software Company to Think Like One

Harvard Business

Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Today, Delta has industry-leading operations in metrics such as on-time arrivals, flight cancellations, and lost bags. What role could software play in that equation? For an example, look to Disney World.

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Why Leaders Are Still So Hesitant to Invest in New Business Models

Harvard Business

Today, the majority of market value is made up of intangible assets (networks, platforms, intellectual property, customer relationships, big data) more than physical assets. In fact, it’s not even close: intangible assets make up over 80% of the S&P 500’s market value — a complete reversal from 1975.

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A Hands-Off Approach to Open Innovation Doesn’t Work

Harvard Business

The challenges of big firm–small firm collaboration are considerable: different cultures, different attitudes about sharing intellectual property, different concerns about risk sharing, and others. They used the right metrics to measure success.