This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. Your videos on your video channel.
We don't sell a tangible product or service. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients. or how to guidance (How to.).
home marketers (Fox, HBO), cable and satellite services (Comcast, DirectTV), video syndicators (PMI, TVS), film libraries and archives (Eastman House, Getty Images), and talent agencies (WME, CAA, ICM), each with its own contracts and accounting systems. That’s a staggeringly long list.
Related Video. See More Videos > See More Videos > Where you work matters, not just for how much you make, but for your economic mobility — how much you rise or fall in income over the course of your lifetime. .” The same is true for skills. The Other Kind of Inequality, Explained.
What about using social media, creating powerful alliances with others and developing your own video and audio channels? Placing many videos on YouTube and other video related sites will enable people to find you easily while strengthening your thought leadership in the process. What is your marketing plan?
In order to strengthen your global digital empire creation® and thought leadership, there are six key areas I encourage you to focus on: Products — The creation of membership sites, online courses, workshops and mastermind groups. This also applies to your services.
Many of us struggle to bring products from that initial idea phase to actual completion. Long before these books were a reality, I knew they would help increase the reach of my intellectualproperty—something I’ve been doing with articles, podcasts, videos, and other publishing channels for years.
Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Have a large active offerings of products and services. Provide consistent value that manifest itself through their unique intellectualproperty. Don’t stop or become stagnant.
With Back Mechanic, Dr. McGill has taken his expertise and created a product out of it. Creating a product that summarizes your expertise into a product — aka, “Productized Consulting” — is difficult. Most consultants don’t imagine themselves as product creators. And it costs $35. That was the primary benefit.
Young & Free is a spokesperson-driven program that gives a young person the tools to create content and build awareness of a region’s credit union, its products and its services. It’s a Money Thing provides credit unions with a library of financial literacy content that enables them to supercharge their education efforts.
Here are my recommendations: Update your blog often since it is the ultimate repository of your intellectualproperty where you are able to share your insights, success stories and engage your audience in a variety of media formats. Produce powerful videos that showcase your expertise and your remarkable value.
What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Finally, what constitute the makeup of your remarkable offerings in products and services.
Clients’ Testimonials: This is the page that showcases the testimonials received from your clients in text or video or even audio formats. It should be obvious that the more clients displayed on this page, the higher social proof created, and credibility reached.
There are hundreds of different ways you can monetize your blog — but I’ll give you two: Products and/or Services. That’s where products and services come into play. That’s your product. People buy products to solve a problem or get a result. Traffic + Sales (for your Product and/or Service) = Monetization.
My site has a lot of videos. Then I did some research and I realized that I needed to establish some credibility and I started to write articles, but it wasn’t until I hit video. Whether they’re books, blog posts, videos, lists of podcasts I’ve been on, et al if you’re looking for something I’ve done it’s likely here.
The three initiatives you are working on right now to create world-class results are… Developing our new digital empire creation online product and launching it this quarter. Your three major initiatives are… Finalize and create the video scripts for my new online digital empire creation product.
This way you’d be able to create a variety of offerings for your clients such as: articles, podcasts, vidoes, booklets, books, process visuals and other products and services. They have products available such as: eBooks, booklets, books, CDs, audio books, teleseminars, webinars, workshops and more. This could be your legacy!”
We met in the mornings, discussed business, best practices, intellectualproperties and ideas to improve our lives and businesses. Takeaways: Productize my business to complement the concept of the accelerant curve. I have great intellectualproperty (IP) which I will develop much more of and productize the heck out of.
Are there many testimonials from your clients discussing the successes you have helped generate for them in the form of written, audios and videos? Can I easily find your intellectualproperty manifested through articles, checklists, process visuals, audios, videos, surveys and more?
You drive the value to your customers and prospects by creating amazing products and services, publishing great stuff, shamelessly promoting it, and leveraging every component of marketing gravity you can and guided by your Internet strategy. Most consultants are making this mistake over and over and are still waiting for the phone to ring!
But with the proliferation of new products and their reach ever-deeper into our work, home, and personal lives, the relentless tech revolt of the last year shouldn’t really have come as any surprise, especially to those of us in Silicon Valley.
Think of Coke and Pepsi–two products that are now synonymous with soda. Establish a consistent flow of blog posts, articles, videos, and podcasts to solidify your web presence. The key is to share your intellectualproperty directly with your ideal customers. Every company should have a unique brand that sets it apart.
Why not send an email to a client or a prospective client saying: “Cindy, attached is an article (or podcast or video) I have just created which I believe addresses the issues you have shared with me. ” Also, make sure to insert interesting links to various landing pages on your site in your YouTube videos.
By being aware of what messages you are sending through your actions, you can adjust them in order to align them so that what you do also tells your customers how your products and services meet and/or exceed their needs and wants. It is the action you convey.
Include video and print testimonials and not merely on a “testimonial page.”. i. Create incentives such as: “You will receive instantly… Let people download text, audio, and video. Include videos, or graphics, or case studies of how you’ve since applied it. Others’ recommendations. Here’s an example below.
their production capacity, which obviously varied considerably) and the competitive intensity of their markets (which ranged from perfect competition to near monopoly, because of regulatory differences between states).
The medium is not as simple because different people prefer to get their messages different ways – text, video, or voice. It was my debut digital product and y’all made it a big hit. The most successful and wealthy entrepreneurs in the world are the ones who create and sell intellectual capital. ~ On to this week. In real life.
Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. Selling productized consulting. Creating a Video Course. It does not need to be a full-length, 20+ hour video course (you’d charge for that!),
In this interview, Chad discusses the advice he would have given himself 15 years ago. The post Advice I Would Have Given Myself 15 Years Ago appeared first on The Chad Barr Group.
It’s where you get people to join your mailing list, buy your product, and enquire about your services. Buy a product you’re selling? I created my website zubymusic.com as an official hub for my various projects including my music, live events, podcast, videos, book and merchandise. It’s where all meaningful action is taken.
In recent years, the Chinese frequently stole sensitive commercial data , such as intellectualproperty, to gain competitive advantages for their state-owned enterprises. Related Video. See More Videos > See More Videos > Tactics. Boards Neglect Cybersecurity at Their Companies’ Peril.
Huge swaths of our culture are based on this simple approach to intellectualproperty. You need ‘who’s there’ That means that your online posts and videos are about the thing, they’re aren’t the thing itself. At the same time, it’s never been more productive to build tools and communities.
Many leading American digital firms, including Google, Amazon, eBay, and Uber, have successfully expanded internationally by introducing their products, services, and platforms in other countries. Related Video. Paper Boat Creative/Getty Images. However, they have all failed in China, the world’s largest digital market.
We organize all of the trending information in your field so you don't have to. Join 55,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content