article thumbnail

Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. Your videos on your video channel.

article thumbnail

Starting a Skincare Brand: A Guide for Medical Professionals

Business Consulting Agency

With a deep understanding of skin health, they can develop products that truly address consumer needs. Find out how here from concept development to product launch and marketing. Understanding the Skincare Market Before diving into product development, it’s essential to understand the skincare market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

We don't sell a tangible product or service. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients. or how to guidance (How to.).

Marketing 202
article thumbnail

The Digital Empire Success Wheel

Chad Barr

In order to strengthen your global digital empire creation® and thought leadership, there are six key areas I encourage you to focus on: Products — The creation of membership sites, online courses, workshops and mastermind groups. This also applies to your services.

article thumbnail

Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

With Back Mechanic, Dr. McGill has taken his expertise and created a product out of it. Creating a product that summarizes your expertise into a product — aka, “Productized Consulting” — is difficult. Most consultants don’t imagine themselves as product creators. And it costs $35. That was the primary benefit.

article thumbnail

Content Success Framework

Chad Barr

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Finally, what constitute the makeup of your remarkable offerings in products and services.

article thumbnail

Creating High Instant Credibility

Chad Barr

Clients’ Testimonials: This is the page that showcases the testimonials received from your clients in text or video or even audio formats. It should be obvious that the more clients displayed on this page, the higher social proof created, and credibility reached.