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For any organization to grow sustainably, sales leaders must continuously ask critical questions unique to their circumstances, ensuring they navigate both growth opportunities and risks. It often involves access to different distribution channels, products, offerings, brands, capabilities, technologies, and intellectualproperty.
The consultant, subsequently, spent hours of (unpaid) time writing the proposal, which they emailed, and, in the process of creating ‘credibility’ gave away their time and their intellectualproperty with no expectation of reciprocity, i.e., paying consulting engagement, from the possible client.
ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Your sales funnel would look something like this: Sample Book Chapter -> Book -> Discovery Session -> Consulting Engagement.
January 10, 2019 Read More Tips to Protect and Profit from Your IntellectualProperty August 31, 2018 Read More Which Book Publishing Option Is Right for You? January 16, 2013 Read More Poor Sales? and Listen! January 31, 2019 Read More Is Writing a Business Book Worth the Trouble? Build a Bridge to Clients!
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