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In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectualproperty.”
If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectualproperty (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc.
Credit union prospects typically learn about our programs on our website and then sign up to attend a monthly webinar. For almost two decades Ignition has worked with firms around the world to help them optimize their business strategy and transform their pricing practices. All of our new business comes through our website.
Here are the items to consider and assess: When asked to articulate what your strategy is? Your site is only one marketing component (out of many) to support your overall strategy. Answer the following questions: What is your strategy? Now that you have identified your strategy, start thinking about your tactics.
There are several key components to achieve such success and here are the top three: First, is your strategy : Which is the definition of how you paint success and create your future. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.
There is a new strategy gaining momentum: micro-influence. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos. Jim Hitchner lives outside of Atlantic City, New Jersey and uses webinars to convey his expertise.
Daniel Siegel – Strategy Consultant My website is one of the cornerstones of my business and marketing strategy. She then watched a webinar I had done for Georgetown on OKRs and then one day out of nowhere I got an email from her to schedule a meeting with their senior team. That’s a 20-30 minute call (85%).
Media Interviews – Whether on TV, radio, web radio, webinars and such, these are great opportunities to share your message and value with the audience. What you want to also do is refer them to important landing pages on your site and use some of the ideas mentioned in point number 6.
Conducting Webinars or Other Online Educational Events. This list does a good job of giving you a list of marketing tactics and strategies. Have a practical strategy to start implementing these methods today. Conducting Webinars or Other Online Educational Events. Examples: 3 Proven Innovation Strategy Examples.
Up to a point, it isn’t a bad strategy. We can unzip the intellectualproperty we use in our 1:1 world and create valuable courses, toolkits, webinars, etc. Finally, it’s difficult to come up with better ideas when you spend your weeks repeating the same 1:1 strategies you’ve been using to attract, convert, and deliver.
And when it does, you had better have a strategy for attracting new business — without relying on your network or referrals. Experts are experts because of their thought-leadership (articles, whitepapers, speaking, courses, intellectualproperty, etc). Your “referral well” will last 2–3 years — then it runs dry.
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