Melissa Agnes

SEPTEMBER 23, 2014

In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectual property.”

Strategy 83

Strategy Strategy Strategy& Intellectual Property 83

Consulting Matters

JANUARY 13, 2018

If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc.

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Rod Burkert

MARCH 18, 2020

There is a new strategy gaining momentum: micro-influence. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos. Jim Hitchner lives outside of Atlantic City, New Jersey and uses webinars to convey his expertise.

Strategy 52

Strategy Strategy& Strategy Intellectual Property 52

Chad Barr

JULY 18, 2018

There are several key components to achieve such success and here are the top three: First, is your strategy : Which is the definition of how you paint success and create your future. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.

Intellectual Property 52

Intellectual Property Video Interviews Media 52

Chad Barr

JANUARY 8, 2012

Here are the items to consider and assess: When asked to articulate what your strategy is? Your site is only one marketing component (out of many) to support your overall strategy. Answer the following questions: What is your strategy? Now that you have identified your strategy, start thinking about your tactics.

Intellectual Property 52

Intellectual Property eBook Video Media 52

Rod Burkert

MAY 8, 2019

Up to a point, it isn’t a bad strategy. We can unzip the intellectual property we use in our 1:1 world and create valuable courses, toolkits, webinars, etc. Finally, it’s difficult to come up with better ideas when you spend your weeks repeating the same 1:1 strategies you’ve been using to attract, convert, and deliver.

Intellectual Property 40

Intellectual Property Conference Productivity Ethics 40

Tsavo Neal

JANUARY 20, 2022

Daniel Siegel – Strategy Consultant My website is one of the cornerstones of my business and marketing strategy. She then watched a webinar I had done for Georgetown on OKRs and then one day out of nowhere I got an email from her to schedule a meeting with their senior team. That’s a 20-30 minute call (85%).

Consulting 167

Consulting Case Study Case Studies Marketing 167