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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. Even though their offer will cost the consultant time, money, and intellectual property.

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Webinar: Crisis Response Strategies for In-House Counsel

Melissa Agnes

In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectual property.”

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients.

Marketing 202
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12 Best Small Consulting Firm Websites

Tsavo Neal

Credit union prospects typically learn about our programs on our website and then sign up to attend a monthly webinar. While we regard our intellectual property as unique and valuable, our practice is to share it as widely as possible rather than protecting it behind a paywall or asking for information in return for access to white papers.

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Internet Monetization

Chad Barr

Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes. It could be online courses, books, webinars, even access to you.

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Top 7 Effective Marketing Methods

Chad Barr

Public speaking and/or speaking in webinars. Publish your intellectual property in print and the web and often. Although it depends on your industry, below are my top seven effective marketing choices: 1. Search Engine Optimization and Paid advertising. Leverage social networking especially online communities.

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Consultant Marketing Tech Trap

Jerry Fletcher

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Then my client offered a book in a webinar he was doing with 2 other experts. It’s great until it isn’t. Six people provided their e-mails.