Rod Burkert

NOVEMBER 12, 2019

In case you missed last week: Thinking of hosting your own webinars? If you have a group you want to educate and market to or a product or service you want to promote and sell to, webinars are the best way to reach them. Here are 7 things you must consider. But there are some things you need to know to get started.

Intellectual Property 40

Intellectual Property Turnaround Trends Conference 40

Jerry Fletcher

SEPTEMBER 19, 2020

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Then my client offered a book in a webinar he was doing with 2 other experts. It’s great until it isn’t. Six people provided their e-mails.

Marketing 97

Marketing Consulting Software Intellectual Property 97

Rod Burkert

MARCH 18, 2020

There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos. Jim Hitchner lives outside of Atlantic City, New Jersey and uses webinars to convey his expertise. The webinars reach a national audience.

Strategy& 52

Strategy& Strategy Strategy Intellectual Property 52

Rod Burkert

JANUARY 15, 2019

Imagine creating a course or webinar series (based on work we’ve done in the past or valuation issues we are researching now) that is taught multiple times a year for an industry or trade association – and we get paid to present it. Here’s where you say, “Fine, Rod, what is the alternative?”. One-to-Many Business Model.

Intellectual Property 40

Intellectual Property Course Industry Examples 40

Chad Barr

SEPTEMBER 21, 2008

Public speaking and/or speaking in webinars. Publish your intellectual property in print and the web and often. Although it depends on your industry, below are my top seven effective marketing choices: 1. Search Engine Optimization and Paid advertising. Leverage social networking especially online communities.

Intellectual Property 40

Intellectual Property Marketing Advertising Engineering 40

Chad Barr

JANUARY 8, 2012

The same applies to linking your content (audios and videos) on iTunes which has become one of the largest repositories of amazing intellectual property or blog talk radio and such platforms. Who do you currently know, who knows you and who should you know?

Intellectual Property 52

Intellectual Property eBook Video Media 52

Chad Barr

JUNE 6, 2012

They have products available such as: eBooks, booklets, books, CDs, audio books, teleseminars, webinars, workshops and more. They provide remarkable value that manifests itself through their unique intellectual property. They productize and monetize their business.

Intellectual Property 40

Intellectual Property eBook Survey Video 40

Rod Burkert

MAY 8, 2019

We can unzip the intellectual property we use in our 1:1 world and create valuable courses, toolkits, webinars, etc. But the funny this is, the ideas have already been developed – courses, toolkits, webinars, etc. Why bother with 1:many. A shift from 1:1 to 1:many will require some effort on your part.

Intellectual Property 40

Intellectual Property Conference Productivity Ethics 40

Rod Burkert

JUNE 20, 2018

Rather they create, package, and sell their intellectual property – things like apps books, models, newsletters, templates, toolkits, and webinars – in a 1:many environment. While 1:1 client service is certainly the cornerstone of our practices, it is not the holy grail because it does not scale.

Development 40

Development How To Intellectual Property Mercer 40

Chad Barr

NOVEMBER 23, 2009

We met in the mornings, discussed business, best practices, intellectual properties and ideas to improve our lives and businesses. I have great intellectual property (IP) which I will develop much more of and productize the heck out of. Print my goals and have them display prominently on my desk. Productize my business.

Intellectual Property 40

Intellectual Property Case Studies Case Study Groups 40

Tsavo Neal

JANUARY 25, 2018

Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. Maybe you really, really don’t like writing, but you still want to create a great piece of intellectual property that “sticks.” Webinars and Other Online Educational Events.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

JANUARY 20, 2022

She then watched a webinar I had done for Georgetown on OKRs and then one day out of nowhere I got an email from her to schedule a meeting with their senior team. She had heard bunch of my interviews and follows the podcast. She had seen my posts on LinkedIn on the podcast and other leadership content. She had spent time on the website.

Consulting 167

Consulting Case Study Case Studies Marketing 167

Chad Barr

AUGUST 17, 2012

Media Interviews – Whether on TV, radio, web radio, webinars and such, these are great opportunities to share your message and value with the audience. What you want to also do is refer them to important landing pages on your site and use some of the ideas mentioned in point number 6.

How To 52

How To Intellectual Property Interviews Media 52

Consulting Matters

AUGUST 15, 2019

And when I got into your program and I started watching some of the webinars and doing some of the exercises I recognized how little I knew on the consulting side, that I had the information, I had the knowledge and experience, but I didn’t have the consulting formula that to make it all work.

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Interviews How To Meeting Industry 180

Tsavo Neal

NOVEMBER 13, 2017

Credit union prospects typically learn about our programs on our website and then sign up to attend a monthly webinar. While we regard our intellectual property as unique and valuable, our practice is to share it as widely as possible rather than protecting it behind a paywall or asking for information in return for access to white papers.

Consulting 121

Consulting Education Tools Financial 121

Tsavo Neal

MAY 29, 2020

Experts are experts because of their thought-leadership (articles, whitepapers, speaking, courses, intellectual property, etc). Credit union prospects typically learn about our programs on our website and then sign up to attend a monthly webinar. The higher your perceived authority, the less you have to rely on direct outreach.

B2B 15

B2B Intellectual Property B2C Video 15