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No payment for my time or my IP (IntellectualProperty). They wanted my intellectualproperty for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. Even though their offer will cost the consultant time, money, and intellectualproperty.
In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectualproperty.”
it's one thing to have a repository of intellectualproperty (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients.
Credit union prospects typically learn about our programs on our website and then sign up to attend a monthly webinar. While we regard our intellectualproperty as unique and valuable, our practice is to share it as widely as possible rather than protecting it behind a paywall or asking for information in return for access to white papers.
Let me articulate further: Brand: The more products, services and intellectualproperty you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes. It could be online courses, books, webinars, even access to you.
Public speaking and/or speaking in webinars. Publish your intellectualproperty in print and the web and often. Although it depends on your industry, below are my top seven effective marketing choices: 1. Search Engine Optimization and Paid advertising. Leverage social networking especially online communities.
It can be the backbone of the sharing of your body of intellectualproperty or it can delay the release by days, weeks or months or, in some cases years. Then my client offered a book in a webinar he was doing with 2 other experts. It’s great until it isn’t. Six people provided their e-mails.
Speaking – Mention your podcast channel during your speaking presentations or your webinars and invite the audience to subscribe to the channel. Collaboration – Approach others to develop new intellectualproperty with you and record, promote and market on your mutual channels.
Consistently and frequently creating, sharing and publishing our insights help us transform them into books and other offerings, strengthen our marketing initiatives, and further create our intellectualproperty and our global digital empires® Promote our products and services and help make a difference and impact our target audience.
Second, is your content : Which is your digital empire creation(r) or your intellectualproperty and the way you establish your expertise and claim your thought leadership. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.
The same applies to linking your content (audios and videos) on iTunes which has become one of the largest repositories of amazing intellectualproperty or blog talk radio and such platforms. Who do you currently know, who knows you and who should you know?
They have products available such as: eBooks, booklets, books, CDs, audio books, teleseminars, webinars, workshops and more. They provide remarkable value that manifests itself through their unique intellectualproperty. They productize and monetize their business.
In case you missed last week: Thinking of hosting your own webinars? If you have a group you want to educate and market to or a product or service you want to promote and sell to, webinars are the best way to reach them. Here are 7 things you must consider. But there are some things you need to know to get started.
We met in the mornings, discussed business, best practices, intellectualproperties and ideas to improve our lives and businesses. I have great intellectualproperty (IP) which I will develop much more of and productize the heck out of. Print my goals and have them display prominently on my desk. Productize my business.
She then watched a webinar I had done for Georgetown on OKRs and then one day out of nowhere I got an email from her to schedule a meeting with their senior team. She had heard bunch of my interviews and follows the podcast. She had seen my posts on LinkedIn on the podcast and other leadership content. She had spent time on the website.
There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos. Jim Hitchner lives outside of Atlantic City, New Jersey and uses webinars to convey his expertise. The webinars reach a national audience.
Imagine creating a course or webinar series (based on work we’ve done in the past or valuation issues we are researching now) that is taught multiple times a year for an industry or trade association – and we get paid to present it. Here’s where you say, “Fine, Rod, what is the alternative?”. One-to-Many Business Model.
Media Interviews – Whether on TV, radio, web radio, webinars and such, these are great opportunities to share your message and value with the audience. What you want to also do is refer them to important landing pages on your site and use some of the ideas mentioned in point number 6.
And when I got into your program and I started watching some of the webinars and doing some of the exercises I recognized how little I knew on the consulting side, that I had the information, I had the knowledge and experience, but I didn’t have the consulting formula that to make it all work.
Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. Maybe you really, really don’t like writing, but you still want to create a great piece of intellectualproperty that “sticks.” Webinars and Other Online Educational Events.
We can unzip the intellectualproperty we use in our 1:1 world and create valuable courses, toolkits, webinars, etc. But the funny this is, the ideas have already been developed – courses, toolkits, webinars, etc. Why bother with 1:many. A shift from 1:1 to 1:many will require some effort on your part.
Rather they create, package, and sell their intellectualproperty – things like apps books, models, newsletters, templates, toolkits, and webinars – in a 1:many environment. While 1:1 client service is certainly the cornerstone of our practices, it is not the holy grail because it does not scale.
Experts are experts because of their thought-leadership (articles, whitepapers, speaking, courses, intellectualproperty, etc). Credit union prospects typically learn about our programs on our website and then sign up to attend a monthly webinar. The higher your perceived authority, the less you have to rely on direct outreach.
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