Consulting Matters

FEBRUARY 3, 2020

Subcontracting is what you do instead of doing the hard work to confront your fears about marketing and settling for a business that is based on: Finding other more successful consultants or coaches and asking them to consider you for their overflow work. Looking for companies that have lists of coaches they interview when a need arises.

Case Interview 207

Case Interview Journal Consulting Marketing 207

Tom Spencer

JULY 12, 2013

CanadaCo, the largest discount retailer in Canada, currently holds the dominant market share in the industry. As a result, USCo’s entry into the Canadian market would probably cause our client to lose market share. Strategy and framework adapted from Case In Point , a case interview preparation book written by Marc P.

Case Interview 102

Case Interview Boston Consulting Group Pharmaceuticals Interviews 102

The Fearless Marketer

FEBRUARY 3, 2020

Introducing a new monthly interview series with leading edge-business professionals. It’s based on the premise that ultimately engaging in business and marketing is about BEING who you are. I’ve spent the majority of my weekly writings on what to DO in your marketing. This has been in the works for some time.

Interviews 54

Interviews Journal Marketing 54

Women in Consulting

AUGUST 21, 2014

In my previous post, I outlined some ways service businesses could market themselves online. I have successfully arranged media interviews and generated publicity for clients through the HARO inquiries. A colleague was even mentioned in The Wall Street Journal , thanks to the service. By: Kay Paumier. Develop story ideas.

Marketing 76

Marketing Media Pharmaceuticals Report 76

Management Consulted

APRIL 27, 2014

Many history, English, and art majors, engineers, and law students – all of interest to consulting firms, but lacking in business basics – come to us asking how they can develop their business understanding to prepare for consulting interviews. Size its market. Identify how it makes profit. Evaluate its competitors.

Development 205

Development Consulting Boston Consulting Group McKinsey 205

MishTalk

SEPTEMBER 16, 2014

Curiously, it'' venture capitalist Bill Gurley who Sounds Alarm on Startup Investing in an interview with the Wall Street Journal. WSJ: Mr. Gurley, who often voices his opinions on his blog, Above the Crowd , sat down with The Wall Street Journal as part of a Journal event series called "Tech Under the Hood."

Marketing 74

Marketing Journal Benchmarking Company 74

Jerry Fletcher

FEBRUARY 13, 2021

In the 2004 study23% of the people interviewed said they would trust someone just like them. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. That means typing “Trust Research” into Google. Diverging Trust. By 2016 that percentage had increased to 82%.

Marketing 69

Marketing Consulting Ethics Survey 69

Harvard Business

JUNE 23, 2016

As a marketing ploy the move clearly failed. This, most probably, is what Vasquez meant when she said that the firm plans “to harness the power of our local journalism, feed it into a funnel, and then optimize it so we reach the biggest global audience possible.” The internet positively erupted with derision.

Data 109

Data Journal Media Video 109

Harvard Business

APRIL 13, 2018

So whether you’re drafting website copy, a marketing brochure, an online article, or a press release, consider hiring professional storytellers to make the world-changing things you do mean something to regular people. The main reason: complex stories require different marketing approaches.

Interviews 134

Interviews Journal Recruitment Recruiting 134

Harvard Business

APRIL 26, 2016

On October 23, 1996, the day AT&T announced that John Walter, an industry outsider, would be named CEO, the company’s market valuation dropped by $4 billion. Stock market reactions are often used to judge whether a firm’s actions are successful. Interviews with board members confirmed this idea.

Marketing 70

Marketing Company Study Journal 70

Harvard Business

JANUARY 4, 2018

We are currently writing up our results for submission to an academic journal.). Conducting in depth interviews with 50 people who’d dramatically improved their self-awareness to learn about the key actions that helped them get there, as well as their beliefs and practices. Take Jeremiah, a marketing manager.

How To 191

How To Case Interview Research Study 191

Harvard Business

MARCH 23, 2017

Research Note Our study is based on 120 semi-structured interviews with the subjects of five organizations in India , Zimbabwe , and Egypt. We have published research articles in Organization Studies (based on one subject company) and Journal of Management Studies (based on two companies).

Ethics 135

Ethics Case Interview Case Study Case Studies 135

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Case Interview 95

Case Interview Interviews Media Journal 95

Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. Develop Your Marketing Approach as Your Business Grows.

Consulting 177

Consulting Sales Marketing Resources 177

Management Consulted

NOVEMBER 6, 2016

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. The firm is a strong niche player, distinguished in its speciality of sales and marketing consulting.

Case Interview 100

Case Interview Interviews Sales Pharmaceuticals 100

Harmonious Workplaces

FEBRUARY 15, 2024

In 2022, at the age of 46, I interviewed for a marketing executive position with a tool manufacturer. After five or so interviews, the hiring manager stated that they wanted a “digital native.” I responded that I held a certification in digital marketing and had a history of early adoption of technology throughout my career.

Handbook 98

Handbook Case Interview Education Training 98

Harvard Business

AUGUST 29, 2016

We conducted a study , recently published in the Academy of Management Journal , to learn more about a neglected dimension of board composition: the proportion of domain experts. Our own interviews also confirm this idea. But the full spectrum of these relationships is far from fully understood.

Telecommunications 126

Telecommunications Banking Industry Research 126

Tom Spencer

NOVEMBER 14, 2011

ECONOMIES OF SCOPE is an idea that was first explored by John Panzar and Robert Willig in an article published in 1977 in the Quarterly Journal of Economics entitled “ Economies of Scale in Multi-Output Production ”. Marketing – The cost of advertising can be shared across products. Case Interviews. Graduate Consulting Group.

Cash Flow 117

Cash Flow Consulting Productivity Telecommunications 117

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 54

Marketing B2B Media Course 54

Harvard Business

MAY 20, 2016

This question was at the heart of a recent study we conducted that is forthcoming at the Academy of Management Journal. In an effort to explore executives’ motivations for serving on boards, we looked at how board service is evaluated in the executive labor market. It was an incredible leadership school for me.

Government 118

Government Development Journal Study 118

Harmonious Workplaces

DECEMBER 5, 2023

Job seekers report on peer-support calls and during networking meetings that they have had their interviews postponed or canceled. Candidates who may have undergone two, three, or even six rounds of interviews may find that they must now wait to see if organizations actually fill the positions, much less whether they will have a job.

Recruitment 96

Recruitment Recruiting Talent Case Interview 96

Harvard Business

APRIL 5, 2016

” According to HBS professor Anita Elberse, who has studied this issue in depth, marketers’ decision making is pretty straightforward. As she explained in this interview , “Companies try to find athletes with attributes that match those of the products the athlete is asked to endorse.” And when do they backfire?

Advertising 70

Advertising Case Interview Sales Case Study 70

Management Consulted

JULY 5, 2015

If you’re outside the industry looking in, prepare LOTS of interview stories that demonstrate teamwork and all that comes with it – conflict resolution, communication, and the power of groupthink. Teamwork, and the ability to work with ANYONE in a team, is a critical trait to demonstrate in key interviews. 2 – Networking.

Consulting 100

Consulting Interviews Airlines Meeting 100

MishTalk

JULY 22, 2013

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. The European Commission is launching its own "independent" news service, complete with editors, web designers and "experts in journalism/journalists." This Week in Money Interview.

Analysis 72

Analysis Trends Real Estate Financial 72

MishTalk

SEPTEMBER 8, 2014

EU Plans New Sanctions The Wall Street Journal reports New EU Sanctions to Stop Fundraising by 3 Russian Oil Giants New European Union sanctions on Russia will expand the number of Russian companies unable to raise money in the bloc''s capital markets to include three state-owned oil companies, according to documents seen by The Wall Street Journal.

Energy 73

Energy Airlines Journal Transportation 73

Consulting Matters

MARCH 9, 2023

I went the safe route and did a couple of interviews with outstanding entrepreneurs. And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. I realized it was time for me to do the same. What about you?

Energy 156

Energy Exercises Consulting Sales 156

Prudent Pedal

MARCH 27, 2020

Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing. More good stuff.

Journal 71

Journal Video Marketing ROI 71

Harvard Business

OCTOBER 17, 2018

A recent study by Engagement Labs in the Journal of Advertising Research pointed out that online conversations about brands and offline conversations (as measured by their TalkTrack tracking study) were not strongly related.

Analysis 122

Analysis Advertising Media Study 122

Management Consulted

DECEMBER 20, 2015

Dan has a background in business and government and Saul Singer in government and journalism. The firm’s leadership set up a meeting with eBay, who thought they were the market leaders in terms of fraud detection. We offer resume editing and interview prep. Saul grew up in the United States and now lives in Jerusalem.

Deloitte 100

Deloitte Resumes Culture Government 100

Chad Barr

AUGUST 7, 2007

An interview in the Wall Street Journal with John Chambers, CEO of Cisco, caught my attention. Below are the top five points: Focus on markets transition and try to catch them at the right time. Enter new markets with a sustainable differentiation. Listen and take direction from your customers.

Company 40

Company Journal Interviews Leadership 40

Harvard Business

NOVEMBER 4, 2016

In a study published in the Journal of Personality and Social Psychology, scientists assigned 200 people to six-person mock jury panels whose members were either all white or included four white and two black participants. One possible reason for this difference was that white jurors on diverse panels recalled evidence more accurately.

Study 70

Study Journal Groups Case Interview 70

Harvard Business

NOVEMBER 22, 2017

One response to today’s climate crisis has been a belief that markets and corporate innovation will provide the solution. Through a detailed qualitative analysis, we examined company reports, media releases, policy statements, and over 70 interviews conducted with senior managers from these companies. We get back to core stuff.”

Energy 71

Energy Case Interview Insurance Insurance 71

MishTalk

AUGUST 17, 2014

The Wall Street Journal calls it The Great Chinese Exodus. In the global market for high-end real estate, Chinese buying has become a key driver of prices. Australia called a parliamentary inquiry to find out whether local households were being priced out of the market by Chinese money. Today, China''s borders are wide open.

Real Estate 76

Real Estate Policies Travel Government 76

Harvard Business

MAY 9, 2017

In one PayScale survey of 71,000 people, for example, 64% of those paid the average market rate thought they were paid less than average. At the same time, 35% who were paid above market rates also thought they were paid less than average. Two employees interviewed by the New York Times ultimately quit.

Data 107

Data Sports Metrics Case Interview 107

MishTalk

AUGUST 5, 2013

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Please consider the Wall Street Journal report Daddy, What Was a Truck Driver? 2011-04-23: Syndicated Interview on Canadian Radio - My Segment Starts 29:31. This Week in Money Interview.

Real Estate 77

Real Estate Financial Trends Case Interview 77

Harvard Business

NOVEMBER 1, 2016

My focus was on peer-reviewed journal articles (academic papers) that included reliable measures of CEO attributes (e.g., Second, as a 20-year review from 1993 to 2012 showed, CEOs’ judgment affects key strategic and managerial processes , such as staffing, financing, and marketing decisions.

Culture 70

Culture Case Interview Study Analysis 70

MishTalk

APRIL 12, 2014

Here are a few top headlines Armed Men Seize Police Station in Slavyansk The Wall Street Journal reports Pro-Russia Protests Spread, Police Station Seized. We consider the price at around $500 as non-market, unjustified and unacceptable. As for market prices, Russia can charge what it wants in my opinion.

Government 66

Government Energy Report Journal 66