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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

He’s interviewed over 200 C-level executives and written over 170 white papers. His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies.

How To 257
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4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

Many history, English, and art majors, engineers, and law students – all of interest to consulting firms, but lacking in business basics – come to us asking how they can develop their business understanding to prepare for consulting interviews. What will you learn from starting a business that will help you prepare for consulting?

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Diversify and Create Multiple Income Streams as a Consultant with Dorie Clark: Podcast #11

Consulting Success

One of the critical steps that she took on this path was obtaining freelance journaling work. At this time, your business may be over weighted with sales activity, but this effort is essential to later success. The early work that you put into sales will buy you more time later to focus on marketing.

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Economies of Scope - Tom Spencer consulting blog

Tom Spencer

ECONOMIES OF SCOPE is an idea that was first explored by John Panzar and Robert Willig in an article published in 1977 in the Quarterly Journal of Economics entitled “ Economies of Scale in Multi-Output Production ”. Secondly, a strong cash position can also be used to extend credit to customers and thereby increase sales. Categories.

Cash Flow 117
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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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How Research Says to Avoid Bad Sales Hires

LSA Global

Does Your Sales Team Know How to Avoid Bad Sales Hires? A good sales hire can successfully do their job. The problem with hiring salespeople is the very fact that they’re salespeople – they are good at persuading sales managers in job interviews that they can do things they can’t.

Sales 36
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The CURE for Burnout

Consulting Matters

I went the safe route and did a couple of interviews with outstanding entrepreneurs. For example, one of my clients needed a long-form sales page for her online course. In a day, we figured out her offer and pricing and created a really good first draft of copy for the sales page. I realized it was time for me to do the same.

Energy 156