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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202
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Royal Air Force officer nails London McKinsey interview

Management Consulted

Andy had failed a case interview with one firm but had a confirmed chance with McKinsey London, and he didn’t want to walk away without the offer. It also represents an exciting new moment for us – the first in a series of video interviews we’ll be posting on the site. Jenny Rae: Hi Andy, how are you?

McKinsey 175
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Podcast Interview on 401(k) Plans and Behavioral Finance Trends

Steve Shu Consulting

This interview is geared toward defined contribution plan sponsors and those closely related with this segment of the market (e.g., I do draw from some insights and activity that is occurring in other areas of the financial services market (e.g., Thanks to Rick Unser for having me recently on his 401(k) Fridays podcast.

Finance 150
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Breaking Down Case Interview Frameworks – Market Sizing

Management Consulted

Welcome back to our case interview frameworks series, giving you a step by step approach to solve any case that’s set before you. Case interview frameworks are used to open a case and to solve a case. In the last article, we gave you an introduction to case interview frameworks and laid out our 4 frameworks: Market Sizing.

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Related Tutorial Video: "Ideas to Spark your Website Copy Clarity". Follow up a survey with interviews that allow you to probe for insight, clarity and really good phrases. Go where your clients might open up.

How To 401
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Understanding Your Target Market: Discovery Calls

Tom Spencer

Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person. To avoid this trap when conducting customer development interviews, an entrepreneur or PM should focus on past behaviors, including actions taken, motivations, and the frequency of occurrence.

Marketing 166
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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

He’s interviewed over 200 C-level executives and written over 170 white papers. His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies.

How To 257