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Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?
Interview with Rachelle Stone. I’m super excited to have an opportunity to interview Rachelle Stone, one of my favorite Consultant Institute members, almost graduate. Betsy Jordyn: Welcome everybody, this is Betsy Jordyn. Rachelle, welcome. Rachelle Stone : Thank you. Good to be here, Betsy. And it just flowed out of me.
When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. For example, consider Dez Blanchfield , whom I interviewed.
Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Marketing messages and ultimate outcomes. Proactive Experience Marketing: Webinars, speaking, presentations, podcast interviews, etc. Keep-in-touch marketing (i.e. Persuasive and engaging marketing writing.
On to this week: At one time in your professional life, I imagine you have participated on a webinar. This past Friday, I hosted my fifth Practice Development INSIDER webinar. So while having five webinars under my belt isn’t all that many, I can see the patterns and repetitions developing for what needs to be done.
We offer our time to paying clients for assistance with resume reviews (Power Half Hour), personalized networking advice (1-hour sessions), and Case Interview Prep (Prep Packages). We are entertaining the possibility of doing a monthly meet-and-greet webinar for prospective clients – perhaps launching in early 2013.
I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.
I went the safe route and did a couple of interviews with outstanding entrepreneurs. And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. I realized it was time for me to do the same. What about you?
Reflection Point: I’ve been fortunate to work with and study some of the most effective global marketers and identify what they do to achieve success. Interview interesting thinkers and influencers, promote on your site and various channels and suggest they do the same on their sites and broadcasting channels.
Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.
Learning More About a Company – A Competitive Edge in Interviews In the competitive world of management consulting, a comprehensive understanding of a company can be a game-changer during the interview process. Referrals can be a game-changer in the competitive consulting job market.
The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.
Join me this Friday at 1pm ET on Practice Development INSIDER for my interview with Gary Trugman. And then there is my INSIDER webinar series. She runs the front office to create the webinars. She runs the actual webinars. And she runs the back office to wrap up the webinars. How do you avoid that?
Why cold calling/cold emailing is the WORST marketing tactic for your consulting — and what to do instead. Kennedy University in addition to having presented over 250 other seminars, workshops, and webinars. Kennedy University in addition to having presented over 250 other seminars, workshops, and webinars.
Deb Siegle, WIC’s president, was recently interviewed (by email) regarding women consultants and business owners for possible inclusion in an article for one of the Boston College blogs. Here are excerpts from that interview. At the same time, I think people should cover some marketing basics. By: Deborah Siegle.
But when it comes to marketing, much of the attention gets focused on social media, which — while popular and highly visible — has a conversion rate less than half that of email marketing (4.29% vs. 1.81%), according to a recent analysis. Here’s an example of one of mine.) My email list grew only marginally.
Second, writing this newsletter every week has made me a much better marketing coach who can offer even better ideas to my clients. I do two kinds of marketing: Passive and Proactive. Passive marketing is being in front of your prospective clients to build the know-like-trust factor. Thirdly, see one and two! How easy is that?
So I re-identified my strengths – one-on-one marketing. The first kind of responses were all about how to get more traction on social media, content marketing, website visits, etc. And the same goes for other passive marketing activities such as posting articles online, SEO, etc. Do webinars and podcasts.
The experience relates to my Practice Development INSIDER interview series. She formerly worked in training at a large CPA firm, was well-versed in putting on webinars, and, most importantly, could negotiate the NASBA accreditation and compliance maze so the interviews would qualify for CPE credit. We launched in July 2019.
” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.
content, sales pages, marketing assets, interviews, offers). outreach, podcast tours, write guest articles, webinars, have conversations). How much time have you planned this week to research your target market? How much time have you planned this week to research your target market? Tell people about them (e.g.,
Almost nobody does because when a new product enters the market, branding isn’t important. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. You can find a coach for just about anything, from success achievement, to marketing professional services.
The experience relates to my Practice Development INSIDER interview series. She formerly worked in training at a large CPA firm, was well-versed in putting on webinars, and, most importantly, could negotiate the NASBA accreditation and compliance maze so the interviews would qualify for CPE credit. We launched in July 2019.
Speaking – Mention your podcast channel during your speaking presentations or your webinars and invite the audience to subscribe to the channel. Interview Others – This will increase interest and variety in your podcast channel and increase its exposure by also suggesting they post it on their blogs and newsletters.
Marketing Research Articles. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. I look to 1to1 Media and its partners as a trusted source of information on integrated marketing trends. Webinars & White Papers.
Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. Anyone who will interview with the media needs to be media trained. Practicing some basic techniques and doing some mock interviews can make a world of difference.
All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Conducting Webinars or Other Online Educational Events.
Increasingly, there are shared audio interviews and valuable episodes distributed through podcasts and webinars, published books, diagrams and infographics known as my Transformation Visuals™, that craft a series of videos, and create live and online courses.
It helped me a lot in getting ready for case interviews , and now I have an offer from BCG [ Eastern Europe ] and A.T. I would not like to end up in the Eastern European market; my longer term goals are in Western Europe, USA, Brazil or Middle East. Kearney [ Western Europe ]. And that is exactly the question I would like to ask you.
You should also export and merge your email database (outlook or such) and then upload all these contacts into an online email marketing program. Almost Permission Marketing – I know that some have made their fame promoting the Permission Marketing concept. Load them all into a database such as Excel.
One thing that has always worked for me is giving talks and webinars on my topic: Get More Meetings – Land More Clients. You’ve spoken at Social Media Marketing World and other places. You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”.
Your site is only one marketing component (out of many) to support your overall strategy. Nurturing powerful relationships is one of the keys to word-of-mouth referrals, viral marketing and therefore increased success. What is your marketing plan? can you do it? Answer the following questions: What is your strategy?
Well, it would be a lot like the new interview series I am launching! Jay Harrington, a colleague who specializes in practice development for law firms just published a law firm content marketing survey. Why not emulate the marketing tools and social media platforms attorneys are using to get noticed by them?
When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.
When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.
The point of the blog is to help companies increase their digital presence by leveraging business, internet and marketing strategies. . A Fields is a former marketer and consultant, his goal is to help smaller consulting firms grow by providing them with advice, strategies and inside knowledge about the consulting industry. Rattleback.
Earlier this month, I was interviewed by Tannette Johnson-Elie, Writer/Media Professional for Marketwire small business blog [link] and here is her article: We’re in a business world that’s evolving faster than ever. The most successful entrepreneurs are unbelievable marketers. They don’t stop.”. Avoid stagnation.
Because I can tell based on my experience of coaching BVFLS practitioners, vision is more important than having great marketing. Next INSIDER webinar. Join me this Friday, November 6 at 1pm ET on Practice Development INSIDER for my interview with Greg Caruso and Zach Sharkey. It’s more important than using great technology.
labor market, will be fired or demoted — especially if they’re deemed “older.”. Last month I interviewed Jim Hitchner on my INSIDER webinar series. We talked about how Jim scaled his practice with 1:many fee-based newsletters and webinars. Here’s the blunt truth, at some point over half of the people in the U.S.
riffs on Jim’s success from augmenting his traditional 1:1 BVFLS client service valuation practice with 1:many BVFLS user products (like his newsletters and webinars). Join me this Friday at 1pm ET on Practice Development INSIDER for my interview with Ron Seigneur. In case you missed last week: Why can’t we copy Jim Hitchner?
When it comes to getting more clients as a freelancer or consultant, the most important question to ask yourself about your marketing is The Positioning Question. You’re wondering if you should: Start with a specific positioning (target market) and problem that you’re solving (“Shopify” and “Search Engine Optimization,” for example).
And it became apparent that my interviewer was looking for ammunition to shoot down those free (or near-free) valuation calculators. Solution: The valuation profession needs a concerted marketing campaign aimed at influencing trusted advisors to explain the value of what we bring to the table.
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