Consulting Matters

MARCH 9, 2023

I went the safe route and did a couple of interviews with outstanding entrepreneurs. And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. I realized it was time for me to do the same. What about you?

Energy 156

Energy Exercises Consulting Sales 156

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 54

Marketing B2B Media Course 54

Chad Barr

JANUARY 13, 2016

Reflection Point: I’ve been fortunate to work with and study some of the most effective global marketers and identify what they do to achieve success. Interview interesting thinkers and influencers, promote on your site and various channels and suggest they do the same on their sites and broadcasting channels.

Marketing 52

Marketing Video Interviews Sales 52

Tom Spencer

NOVEMBER 10, 2023

Learning More About a Company – A Competitive Edge in Interviews In the competitive world of management consulting, a comprehensive understanding of a company can be a game-changer during the interview process. Referrals can be a game-changer in the competitive consulting job market.

Consulting 88

Consulting Interviews Industry Ethics 88

Chad Barr

DECEMBER 24, 2014

The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

Marketing 52

Marketing Case Interview Tools Financial 52

Rod Burkert

FEBRUARY 4, 2020

Join me this Friday at 1pm ET on Practice Development INSIDER for my interview with Gary Trugman. And then there is my INSIDER webinar series. She runs the front office to create the webinars. She runs the actual webinars. And she runs the back office to wrap up the webinars. How do you avoid that?

Case Interview 80

Case Interview Video Interviews Development 80

Tsavo Neal

MARCH 7, 2018

Why cold calling/cold emailing is the WORST marketing tactic for your consulting — and what to do instead. Kennedy University in addition to having presented over 250 other seminars, workshops, and webinars. Kennedy University in addition to having presented over 250 other seminars, workshops, and webinars.

Development 60

Development Banking Interviews Consulting 60

Women in Consulting

OCTOBER 26, 2015

Deb Siegle, WIC’s president, was recently interviewed (by email) regarding women consultants and business owners for possible inclusion in an article for one of the Boston College blogs. Here are excerpts from that interview. At the same time, I think people should cover some marketing basics. By: Deborah Siegle.

Interviews 48

Interviews Case Interview Consulting Bain 48

The Fearless Marketer

JANUARY 18, 2021

Second, writing this newsletter every week has made me a much better marketing coach who can offer even better ideas to my clients. I do two kinds of marketing: Passive and Proactive. Passive marketing is being in front of your prospective clients to build the know-like-trust factor. Thirdly, see one and two! How easy is that?

Video 62

Video Media Marketing Groups 62

The Fearless Marketer

JUNE 15, 2020

So I re-identified my strengths – one-on-one marketing. The first kind of responses were all about how to get more traction on social media, content marketing, website visits, etc. And the same goes for other passive marketing activities such as posting articles online, SEO, etc. Do webinars and podcasts.

Media 62

Media Energy Marketing Groups 62

Rod Burkert

DECEMBER 18, 2020

The experience relates to my Practice Development INSIDER interview series. She formerly worked in training at a large CPA firm, was well-versed in putting on webinars, and, most importantly, could negotiate the NASBA accreditation and compliance maze so the interviews would qualify for CPE credit. We launched in July 2019.

Interviews 52

Interviews Mercer Development Video 52

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

Consulting 167

Consulting Case Studies Case Study Marketing 167

Kai Davis

JULY 10, 2020

content, sales pages, marketing assets, interviews, offers). outreach, podcast tours, write guest articles, webinars, have conversations). How much time have you planned this week to research your target market? How much time have you planned this week to research your target market? Tell people about them (e.g.,

eBook 52

eBook Interviews Sales Marketing 52

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. You can find a coach for just about anything, from success achievement, to marketing professional services.

Methodologies 70

Methodologies Case Interview Comparison Case Studies 70

Rod Burkert

DECEMBER 15, 2020

The experience relates to my Practice Development INSIDER interview series. She formerly worked in training at a large CPA firm, was well-versed in putting on webinars, and, most importantly, could negotiate the NASBA accreditation and compliance maze so the interviews would qualify for CPE credit. We launched in July 2019.

Interviews 52

Interviews Mercer Conference Development 52

Chad Barr

FEBRUARY 14, 2018

Speaking – Mention your podcast channel during your speaking presentations or your webinars and invite the audience to subscribe to the channel. Interview Others – This will increase interest and variety in your podcast channel and increase its exposure by also suggesting they post it on their blogs and newsletters.

Intellectual Property 52

Intellectual Property Interviews Media Groups 52

1 to 1

MAY 7, 2013

Marketing Research Articles. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. I look to 1to1 Media and its partners as a trusted source of information on integrated marketing trends. Webinars & White Papers.

Media 51

Media Airlines Case Interview Trends 51

Women in Consulting

MAY 13, 2014

Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. Anyone who will interview with the media needs to be media trained. Practicing some basic techniques and doing some mock interviews can make a world of difference.

How To 69

How To Media Productivity Interviews 69

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Conducting Webinars or Other Online Educational Events.

Consulting 68

Consulting Advertising Case Interview Conference 68

Chad Barr

JULY 18, 2018

These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.

Intellectual Property 52

Intellectual Property Video Interviews Media 52

Chad Barr

OCTOBER 17, 2018

Increasingly, there are shared audio interviews and valuable episodes distributed through podcasts and webinars, published books, diagrams and infographics known as my Transformation Visuals™, that craft a series of videos, and create live and online courses.

Video 52

Video eBook Media Benchmarking 52

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. For example, consider Dez Blanchfield , whom I interviewed.

B2B 48

B2B Education Media B2C 48

CaseInterview.com

NOVEMBER 7, 2019

It helped me a lot in getting ready for case interviews , and now I have an offer from BCG [ Eastern Europe ] and A.T. I would not like to end up in the Eastern European market; my longer term goals are in Western Europe, USA, Brazil or Middle East. Kearney [ Western Europe ]. And that is exactly the question I would like to ask you.

Case Interview 45

Case Interview Resumes Cover Letters Interviews 45

Chad Barr

AUGUST 17, 2012

You should also export and merge your email database (outlook or such) and then upload all these contacts into an online email marketing program. Almost Permission Marketing – I know that some have made their fame promoting the Permission Marketing concept. Load them all into a database such as Excel.

How To 52

How To Intellectual Property Interviews Media 52

The Fearless Marketer

JANUARY 20, 2020

One thing that has always worked for me is giving talks and webinars on my topic: Get More Meetings – Land More Clients. You’ve spoken at Social Media Marketing World and other places. You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”.

Meeting 62

Meeting B2B Case Interview Resources 62

Chad Barr

JANUARY 8, 2012

Your site is only one marketing component (out of many) to support your overall strategy. Nurturing powerful relationships is one of the keys to word-of-mouth referrals, viral marketing and therefore increased success. What is your marketing plan? can you do it? Answer the following questions: What is your strategy?

Intellectual Property 52

Intellectual Property eBook Video Media 52

Rod Burkert

JUNE 5, 2019

Well, it would be a lot like the new interview series I am launching! Jay Harrington, a colleague who specializes in practice development for law firms just published a law firm content marketing survey. Why not emulate the marketing tools and social media platforms attorneys are using to get noticed by them?

Media 40

Media Survey Tools Report 40

Kai Davis

NOVEMBER 15, 2018

When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.

Consulting 40

Consulting Case Interview Case Studies Case Study 40

Kai Davis

NOVEMBER 15, 2018

When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.

Consulting 40

Consulting Case Interview Case Studies Case Study 40

QEmploy

OCTOBER 8, 2019

The point of the blog is to help companies increase their digital presence by leveraging business, internet and marketing strategies. . A Fields is a former marketer and consultant, his goal is to help smaller consulting firms grow by providing them with advice, strategies and inside knowledge about the consulting industry. Rattleback.

Consulting 13

Consulting Boston Consulting Group Industry Finance 13

Chad Barr

NOVEMBER 25, 2012

Earlier this month, I was interviewed by Tannette Johnson-Elie, Writer/Media Professional for Marketwire small business blog [link] and here is her article: We’re in a business world that’s evolving faster than ever. The most successful entrepreneurs are unbelievable marketers. They don’t stop.”. Avoid stagnation.

Small Business 40

Small Business Media Organizational Development Ethics 40

Rod Burkert

NOVEMBER 3, 2020

Because I can tell based on my experience of coaching BVFLS practitioners, vision is more important than having great marketing. Next INSIDER webinar. Join me this Friday, November 6 at 1pm ET on Practice Development INSIDER for my interview with Greg Caruso and Zach Sharkey. It’s more important than using great technology.

Case Interview 52

Case Interview Report Interviews Examples 52

Rod Burkert

SEPTEMBER 25, 2019

labor market, will be fired or demoted — especially if they’re deemed “older.”. Last month I interviewed Jim Hitchner on my INSIDER webinar series. We talked about how Jim scaled his practice with 1:many fee-based newsletters and webinars. Here’s the blunt truth, at some point over half of the people in the U.S.

Case Interview 40

Case Interview Video Conference Interviews 40

Harvard Business

SEPTEMBER 25, 2018

But when it comes to marketing, much of the attention gets focused on social media, which — while popular and highly visible — has a conversion rate less than half that of email marketing (4.29% vs. 1.81%), according to a recent analysis. Here’s an example of one of mine.) My email list grew only marginally.

How To 28

How To Interviews ROI Fashion 28

Rod Burkert

OCTOBER 2, 2019

riffs on Jim’s success from augmenting his traditional 1:1 BVFLS client service valuation practice with 1:many BVFLS user products (like his newsletters and webinars). Join me this Friday at 1pm ET on Practice Development INSIDER for my interview with Ron Seigneur. In case you missed last week: Why can’t we copy Jim Hitchner?

Education 40

Education Case Interview Resources Data 40

Kai Davis

OCTOBER 19, 2017

When it comes to getting more clients as a freelancer or consultant, the most important question to ask yourself about your marketing is The Positioning Question. You’re wondering if you should: Start with a specific positioning (target market) and problem that you’re solving (“Shopify” and “Search Engine Optimization,” for example).

Engineering 40

Engineering Education Industry Marketing 40

Rod Burkert

SEPTEMBER 12, 2018

And it became apparent that my interviewer was looking for ammunition to shoot down those free (or near-free) valuation calculators. Solution: The valuation profession needs a concerted marketing campaign aimed at influencing trusted advisors to explain the value of what we bring to the table.

Report 40

Report Data Industry Conference 40