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Set yourself apart in the consulting business by highlighting your specialty through customer stories and whitepapers. Description: There are few people that can consider themselves as great an expert on whitepapers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 whitepapers.
Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Non Profit Direct Marketing. Get the Flash Player to see this player. -->.
So whether you’re drafting website copy, a marketing brochure, an online article, or a press release, consider hiring professional storytellers to make the world-changing things you do mean something to regular people. The main reason: complex stories require different marketing approaches.
When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. For example, consider Dez Blanchfield , whom I interviewed.
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.
You’ve spoken at Social Media Marketing World and other places. You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”. You’ve written an industry whitepaper and you want some feedback from an industry expert. M – Hmm.
Marketing Research Articles. Webinars & WhitePapers. WhitePapers. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. I look to 1to1 Media and its partners as a trusted source of information on integrated marketing trends. WhitePapers.
We’ve been working hard, and we’ll do even more next year to make Epicflow stay the best multi-project resource management solution available on the market. Our team is already working on different kinds of videos: from feature video descriptions to expert interviews with our co-founders and project management specialists. .
I dubbed it “contact marketing,” and found it to be a surprisingly effective marketing technique. Based on my interviews, reported response rates averaged from 60% to 80%, with some campaigns actually hitting 100%. What exactly is contact marketing? Elizabeth Grace Saunders. Dan Waldschmidt’s swords.
All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.
IBM has transformed itself many times since its inception in the late 19th century and is on a continuous journey of innovation and transformation to help clients win in their ever-changing markets. Some of our clients may receive 90,000 support tickets per month. The closer you get, the better off you are. Angelia Herrin, host.
Whitepapers. Collaboration and research papers or digital recordings. Audio and video recordings of your own wisdom, interviews with your clients or other experts in your field. By that I mean, the commitment to the continuous addition of valuable content, products and services to your site and your business. Checklists.
If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. A whitepaper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published.
Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. Write 2 new whitepapers-I have five whitepapers swirling around in my mind. None-the-less, relationship-building must go on.
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