Women in Consulting

MAY 13, 2014

Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. PR is important, but it will not change things overnight, make up for a poor product or service, or sell your product or service by itself. Ignoring the advice of PR counsel.

How To 69

How To Media Productivity Interviews 69

Rick Conlow

MARCH 1, 2023

They are an epidemic killing off employee productivity, loyalty, creativity and company profit. The worst bosses contribute to poor morale and bad attitudes, which lead to poor productivity, indifferent customer service, lower sales, reduced quality, and poorer overall financial results. Gallup says 82% of managers fail.

Leadership 89

Leadership Training Training Development 89

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Rick Conlow

AUGUST 5, 2019

They are an epidemic killing off employee productivity, loyalty, creativity and company profit. Interviews in seven hundred companies of 2 million employees suggest that the productivity of employees depends on their relationship to their boss. Poor managers continue to dominate the landscape of corporate world globally.

eBook 78

eBook Leadership How To Productivity 78

Chad Barr

MAY 13, 2015

Create attractive products and services that range from the economical to the high-end lucrative. Interview and have conversations with great thinkers. Also, get interviewed and publish on your site and theirs. Conduct webinars and tele-seminars both for free and for a fee and collaborate with others.

Case Interview 52

Case Interview Case Studies Case Study eBook 52

Chad Barr

JULY 18, 2018

Finally, what constitute the makeup of your remarkable offerings in products and services. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.

Intellectual Property 52

Intellectual Property Video Interviews Media 52

Chad Barr

JANUARY 13, 2016

Promote your products and services. Interview interesting thinkers and influencers, promote on your site and various channels and suggest they do the same on their sites and broadcasting channels. Offer webinars that convert to sale. Here are some of these ideas: Have a clear definition of the buyers you are trying to attract.

Marketing 52

Marketing Video Interviews Sales 52

Chad Barr

AUGUST 12, 2012

For example, if webinars are your passion and expertise, then find the right firms, create the right content, and market to the right audience. The secret to building a strong community of quality supporters on the web is to engage in as much of the market gravity as you can.

Marketing 52

Marketing Case Interview Retail Resources 52

Harvard Business

SEPTEMBER 25, 2018

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas. For example, consider Dez Blanchfield , whom I interviewed.

B2B 48

B2B Education Media B2C 48

1 to 1

MAY 7, 2013

Webinars & White Papers. 1to1 Webinars. These include an accountant council, a group of 12 to 15 accounting and tax practitioners who are invited to one of Intuits campuses twice each year to learn about and provide feedback on Intuits strategy, roadmap, and products. Webinars & White Papers. Customer Strategy.

Media 51

Media Airlines Case Interview Trends 51

Tsavo Neal

JANUARY 25, 2018

Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. Interview an expert. Interviewing a potential client. Selling productized consulting. It can be as simple as a phone interview via Skype, which you record and upload to iTunes. Online Advertising.

Consulting 68

Consulting Advertising Case Interview Conference 68

The Fearless Marketer

JANUARY 20, 2020

One thing that has always worked for me is giving talks and webinars on my topic: Get More Meetings – Land More Clients. You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”. You’re a productivity coach for medium-sized companies.

Meeting 62

Meeting B2B Case Interview Resources 62

Tsavo Neal

JANUARY 20, 2022

She had heard bunch of my interviews and follows the podcast. She then watched a webinar I had done for Georgetown on OKRs and then one day out of nowhere I got an email from her to schedule a meeting with their senior team. I have known the COO though my involvement in the community for 3+ years. She had spent time on the website.

Consulting 167

Consulting Case Study Case Studies Marketing 167

Rod Burkert

DECEMBER 1, 2020

SC is the original Product Launch Formula guy. (If Next INSIDER webinar. Join me this Friday, December 4 at 1pm ET on Practice Development INSIDER for my interview with Michael Blake and Ed Mysogland. If you want to know what goes into putting on a BVFLS podcast, this interview is for you! * * *. 9 – Run special events.

Interviews 52

Interviews Development Talent How To 52

Kai Davis

NOVEMBER 24, 2023

Read more about what’s included with Quick Start Roadmapping (the book, videos, SOPs, interviews, webinar recordings…). It’s packed full of ‘do this, not that’ advice, resources, and templates. Read more about what’s included in this special Black Friday Lead Generation Bundle.

Video 40

Video Interviews Productivity Resources 40

Chad Barr

JANUARY 8, 2012

For example: if one of your tactics is publishing, your action steps could be blogging daily, attracting guest contributors to your blog and site, submitting your content to be published elsewhere, get involved in podcast interviews and start writing your eBooks and books. What is your marketing plan?

Intellectual Property 52

Intellectual Property eBook Video Media 52

Chad Barr

AUGUST 17, 2012

Interviews – Similar to the concept of guest contributions, why not interview successful thought leaders or CEOs, such as the interview Chad Barr Interviews Gail Goodman , CEO of Constant Contact. Yet, the ultimate results are to have them purchase your products and services and contact you.

How To 52

How To Intellectual Property Interviews Media 52

Chad Barr

JULY 16, 2014

Why not select an individual or a group of individuals you respect and suggest you join forces and develop an article or create a product together. Whether appearing on webinars, TV, radio and Internet shows, your global exposure could be enormous. Interviews. Have others interview you and you interview others.

Interviews 40

Interviews Groups Video Media 40

Rod Burkert

NOVEMBER 3, 2020

Or, like your clients who have had to “pivot” their products and services to reflect Covid-impacted times, will you have to (or should you want to) reinvent/redesign/ reimage/recalibrate yours? Next INSIDER webinar. If you really want to know what it goes into writing a BVFLS book, this interview is for you! * * *.

Case Interview 52

Case Interview Report Interviews Examples 52

Chad Barr

NOVEMBER 25, 2012

Earlier this month, I was interviewed by Tannette Johnson-Elie, Writer/Media Professional for Marketwire small business blog [link] and here is her article: We’re in a business world that’s evolving faster than ever. Those who are doing so, are diving into blogs, online videos, podcasts, E-books and online workshops and webinars.

Small Business 40

Small Business Media Organizational Development Ethics 40

Chad Barr

JANUARY 29, 2014

I urge you to increase your creation of content in a variety of formats such as articles, position papers, eBooks, booklets, books, audio podcasts, videos, online workshops and products. Create and launch remarkable and innovative offerings.

eBook 40

eBook Video Interviews Development 40

QEmploy

OCTOBER 8, 2019

Clarity Consultant is a blog that strives to create content that covers all aspects of the industry, such as project management, technology, organizational development, productivity performance. Magazines contain articles on business solutions, products, services and the latest technological advances. Clarity Consultants. Fast Company.

Consulting 13

Consulting Boston Consulting Group Industry Finance 13

Chad Barr

DECEMBER 24, 2014

For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience. Move on as you implement each tactic to those outside your comfort zone by gaining expertise and mastering new resources.

Marketing 52

Marketing Case Interview Tools Financial 52

Clarity Consultants

AUGUST 24, 2023

From offering an enhanced learning experience to your clients to increasing your firm’s productivity and efficiency, these are a few reasons why you should keep up with the advancing technology within instructional design. They also conduct research, such as surveys and interviews, to get feedback from clients and learners.

How To 52

How To Trends Tools Methodologies 52

Rod Burkert

OCTOBER 2, 2019

riffs on Jim’s success from augmenting his traditional 1:1 BVFLS client service valuation practice with 1:many BVFLS user products (like his newsletters and webinars). Join me this Friday at 1pm ET on Practice Development INSIDER for my interview with Ron Seigneur. In case you missed last week: Why can’t we copy Jim Hitchner?

Education 40

Education Case Interview Resources Data 40

Harvard Business

DECEMBER 18, 2018

These intense work styles are often celebrated as the only way to get to the top and be a super-productive leader. ” In an interview, three CEOs rated as top performers by HBR said the job was 24/7 and admitted they weren’t great role models. But does it have to be that way? I see it all the time,” He said.

Conference 53

Conference Nonprofit Banking Groups 53

Harvard Business

SEPTEMBER 25, 2018

But if you can offer something that readers will perceive as valuable — an e-book, a link to a sought-after webinar, or access to otherwise-private video interviews, for instance — then they’ll likely be willing to at least give your email list a chance. My email list grew only marginally.

How To 28

How To Interviews ROI Fashion 28

Rod Burkert

SEPTEMBER 12, 2018

And it became apparent that my interviewer was looking for ammunition to shoot down those free (or near-free) valuation calculators. Because I didn’t think it was in the best interest of our profession to make someone, or someone’s product, bad and wrong. He was surprised that I couldn’t give him the bullets. RocketMortgage.

Report 40

Report Data Industry Conference 40

1 to 1

JANUARY 10, 2024

We’re definitely going to see AI augmenting capabilities, skills, what people can do, improve productivity, and reduce effort in the customer journey,” said James Bednar, vice president, head of product innovation, TTEC, during a recent LinkedIn webinar, “AI Mythbusters for CX.”

Case Interview 26

Case Interview Nonprofit Healthcare Data 26

Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. From there, the production stage of publishing a book will complete the job, e.g., editing, cover design, printing, etc.

Journal 40

Journal Case Interview Conference Groups 40

Epicflow

DECEMBER 29, 2022

SoftwareWorld, a solution review platform that showcases top tools for different industries, has added our product to their list of the best software solutions for resource management this year again. In the Product section , you can check all our features and explore the most popular ones. Online Events from Our Experts. research; .

Company 52

Company Resources Analysis Groups 52

Harvard Business

OCTOBER 31, 2018

It also costs billions in lost productivity, wasted talent, public penalties, private settlements, and insurance costs. It’s much easier to go for the annual, canned webinar training on sexual harassment that checks the legal-liability box. So what does work? It could prove a promising, long-term solution. That’s not it.’”

Training 50

Training Training Company Emotional Intelligence 50