Harvard Business

SEPTEMBER 25, 2018

For example, consider Dez Blanchfield , whom I interviewed. The experts I interviewed for my book — ranging from influencer relations executives to senior marketers to external agency leads — recommended global-local as the best of these three options.

B2B 122

B2B Education Media B2C 122

Prudent Pedal

MARCH 27, 2020

Write 2 new white papers-I have five white papers swirling around in my mind. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. You're in! We respect your privacy.

Journal 71

Journal Video Marketing ROI 71

Harvard Business

AUGUST 30, 2018

Driving digital transformation really means driving rapid, efficient, and high-ROI responses to those changes. I interviewed the leaders of many fabled Scrum companies, agile certification firms, and some Big 4 consultants, but the advice we got was all product-focused. We know that the pace of change around software is lightning-fast.

Agile 70

Agile Enterprise Software Banking 70

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Interview an expert. Interviewing a potential client. ROI calculator. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect.

Consulting 68

Consulting Advertising Case Interview Conference 68