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Set yourself apart in the consulting business by highlighting your specialty through customer stories and whitepapers. Description: There are few people that can consider themselves as great an expert on whitepapers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 whitepapers.
For example, consider Dez Blanchfield , whom I interviewed. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. Bags,” Liang previously collaborated with several foreign handbag makers, including Italy’s Tod’s, where his WeChat promotional posts generated 3.24
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly. Meeting Ed Yu.
Sales Effectiveness. Webinars & WhitePapers. WhitePapers. Sales Effectiveness. Sales & Marketing Effectiveness. Intuit also administers a panel of about 10,000 accountants and tax professionals who share their input through in-depth interviews and topical surveys. Webinars & WhitePapers.
While I was researching my new book, How to Get a Meeting with Anyone , I asked the top 100 sales thought leaders in the world, “When you absolutely must reach someone who is very important but nearly impossible to reach, how do you do it?” Do You Really Need to Hold That Meeting? Elizabeth Grace Saunders.
Publishing a whitepaper. Interview an expert. Interviewing a potential client. Publishing a WhitePaper. A whitepaper is a report given on a topic in your industry. WhitePapers are a great lead magnet because they position you as a trusted advisor to your prospect.
A whitepaper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. Published articles are high-level sales tools. Do you wonder how to get the word out about a book you have recently published in addition traditional actions like book reviews and radio interviews?
Write 2 new whitepapers-I have five whitepapers swirling around in my mind. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. You're in!
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