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Set yourself apart in the consulting business by highlighting your specialty through customer stories and whitepapers. Description: There are few people that can consider themselves as great an expert on whitepapers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 whitepapers.
From my vantage point at MaRS , the Toronto-based start-up innovation hub, I have the opportunity to meet, interview, and write about some of the remarkable people and discoveries emerging from Canadian institutes and startups. Don’t believe that plain, clear writing is dumbing your ideas down.
For example, consider Dez Blanchfield , whom I interviewed. The experts I interviewed for my book — ranging from influencer relations executives to senior marketers to external agency leads — recommended global-local as the best of these three options.
As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly. He also asked about the new subscription program, referencing a recent whitepaper on trends in subscription business models. There was no question that Ed looked good on paper and had interviewed well.
Write 2 new whitepapers-I have five whitepapers swirling around in my mind. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. You're in!
You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”. You’ve written an industry whitepaper and you want some feedback from an industry expert. Since you’re in this industry, I’d love your input on this whitepaper.”.
These extend from basic introduction-to-consulting workshops, to advanced excel/ppt skills, and of course regular seminars hosted by senior partners to discuss their whitepapers, recent interesting or topical projects, and subjects relevant to us all. Kearney Consulting use the case interview in its recruitment process?
Webinars & WhitePapers. WhitePapers. Intuit also administers a panel of about 10,000 accountants and tax professionals who share their input through in-depth interviews and topical surveys. Webinars & WhitePapers. WhitePapers. Data Analytics. Emerging Trends. Employee Engagement.
Whitepapers. Collaboration and research papers or digital recordings. Audio and video recordings of your own wisdom, interviews with your clients or other experts in your field. By that I mean, the commitment to the continuous addition of valuable content, products and services to your site and your business. Checklists.
I interviewed the leaders of many fabled Scrum companies, agile certification firms, and some Big 4 consultants, but the advice we got was all product-focused. If you want to read the whitepaper by Harvard Business Review Analytic Services, The New, Lean, Agile Face of Business, which was sponsored by IBM, you can find it at hbr.org.
Based on my interviews, reported response rates averaged from 60% to 80%, with some campaigns actually hitting 100%. Do You Really Need to Hold That Meeting? Elizabeth Grace Saunders. I dubbed it “contact marketing,” and found it to be a surprisingly effective marketing technique. What exactly is contact marketing?
Publishing a whitepaper. Interview an expert. Interviewing a potential client. Publishing a WhitePaper. A whitepaper is a report given on a topic in your industry. WhitePapers are a great lead magnet because they position you as a trusted advisor to your prospect.
A whitepaper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. Do you wonder how to get the word out about a book you have recently published in addition traditional actions like book reviews and radio interviews? Publishing articles offer higher levels of credibility.
Epicflow knowledge sharing hub : a section on the website with a dropdown list of pages where you can download any content piece in a PDF format upon registration (whitepapers, checklists, collections of materials, guides written by the Epicflow team). Youtube channel : dozens of useful videos will be available next year.
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