Epicflow

OCTOBER 9, 2024

In the 1980s, project management software packages often were marketed in terms of how well they performed what was called “cost/schedule integration.” If we are undertaking the project scope because of the value (contract price, sales revenue, market visibility, productivity improvement, mortality reduction, etc.)

Resources 130

Resources Metrics Data Cash Flow 130

Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

Marketing 78

Marketing Consulting Case Interview Interviews 78

Consulting Matters

MARCH 3, 2021

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Try handwriting your ideas in a journal. There's some serious copy gold in those conversations!

Methodologies 288

Methodologies Consulting Video Industry 288

Consulting Matters

FEBRUARY 3, 2020

Subcontracting is what you do instead of doing the hard work to confront your fears about marketing and settling for a business that is based on: Finding other more successful consultants or coaches and asking them to consider you for their overflow work. What is a Subcontracting Business Model?

Case Interview 207

Case Interview Journal Consulting Marketing 207

Consulting Matters

FEBRUARY 3, 2022

I have witnessed her remarkable journey from a start-up consulting business owner to an established expert with five published books and author of articles featured in Fast company, the Wall Street Journal, the New York Times, Forbes. Check out our marketing agency services, mentoring programs and courses at [link].

Talent 156

Talent Journal Consulting Leadership 156

Women in Consulting

AUGUST 21, 2014

In my previous post, I outlined some ways service businesses could market themselves online. A colleague was even mentioned in The Wall Street Journal , thanks to the service. I hope by now you see that, although success is not automatic, there are many ways to market a service. By: Kay Paumier. Develop story ideas.

Marketing 76

Marketing Media Pharmaceuticals Report 76

Tsavo Neal

MARCH 30, 2017

Rather than blogs focused on a particular consulting industry, I’m listing blogs that are focused on business development, marketing, and sales for consultants and independent professionals. The Zipursky cousins are marketing masterminds, and have a deep expertise in how consultants can build a thriving consultancy.

Consulting 120

Consulting Journal Marketing Resources 120

Consulting Success

MAY 1, 2017

You can do all the marketing in the world, but if your message doesn’t resonate with your ideal client your marketing will suffer. Devise a marketing plan to suit your abilities. They ride the latest trend when it comes to marketing. When it comes to marketing, I love using leverage. Write Blog Articles.

Consulting 174

Consulting Marketing Development Groups 174

Consultant Journal

FEBRUARY 4, 2020

Coming up with a solid marketing plan and sticking to it is more likely to bring you toward your goal than signing up for an Instagram or Twitter account, just because you see competitors or even friends doing it. Trying to market on multiple platforms will tie up a lot of resources and can be exhausting. Generate referrals.

Media 97

Media Journal Tools Consulting 97

MishTalk

SEPTEMBER 16, 2014

Curiously, it'' venture capitalist Bill Gurley who Sounds Alarm on Startup Investing in an interview with the Wall Street Journal. WSJ: Mr. Gurley, who often voices his opinions on his blog, Above the Crowd , sat down with The Wall Street Journal as part of a Journal event series called "Tech Under the Hood."

Marketing 74

Marketing Journal Benchmarking Company 74

Jerry Fletcher

FEBRUARY 13, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. That means typing “Trust Research” into Google.

Marketing 69

Marketing Consulting Ethics Survey 69

Harvard Business

JUNE 23, 2016

As a marketing ploy the move clearly failed. This, most probably, is what Vasquez meant when she said that the firm plans “to harness the power of our local journalism, feed it into a funnel, and then optimize it so we reach the biggest global audience possible.” The internet positively erupted with derision.

Data 109

Data Journal Media Video 109

Harvard Business

APRIL 26, 2016

On October 23, 1996, the day AT&T announced that John Walter, an industry outsider, would be named CEO, the company’s market valuation dropped by $4 billion. Stock market reactions are often used to judge whether a firm’s actions are successful. We tested our ideas using a sample of roughly 800 acquisitions in the U.S.,

Marketing 70

Marketing Company Study Journal 70

Steve Shu Consulting

JANUARY 4, 2023

” The Quarterly Journal of Economics 124, no. ” Marketing Letters 23, no. (See Shu et al. for an example of reframing savings decision using pennies and potentially heterogenous treatment effects on people with different income levels). References: Carroll, Gabriel D., Choi, David Laibson, Brigitte C. 4 (2009): 1639-1674.

Construction 195

Construction Journal Agile Exercises 195

Jerry Fletcher

JUNE 6, 2020

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. For some it is like writing a journal. That is automated marketing at it’s simplest. It is part of Automated Marketing. It still is.

Marketing 59

Marketing Consulting Engineering Media 59

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Marketing 70

Marketing Media Advertising eBook 70

Harvard Business

APRIL 18, 2016

AR has been piquing marketers’ interest in recent years, as it has the potential to change a range of consumer experiences, from how people find new products to how they decide which ones to buy. When I started working on AR as the topic for my PhD, almost no established knowledge about it existed in the marketing field.

Marketing 70

Marketing Study Productivity Research 70

Harvard Business

APRIL 18, 2016

On January 11, 2008, a day when the broader markets were only down three-quarters of 1%, American Express, led by legendary CEO Ken Chenault, dropped 10% when Oppenheimer analyst Meredith Whitney lowered her rating of the firm. Our results were recently published in the Academy of Management Journal. What does this all mean?

Marketing 70

Marketing Study Productivity Journal 70

Consulting Matters

JUNE 1, 2023

Clark, a consultant and keynote speaker, teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School, and she is the Wall Street Journal bestselling author of The Long Game , Entrepreneurial You , Reinventing You and Stand Out , which was named the #1 Leadership Book of the Year by Inc.

Consulting 156

Consulting Journal Small Business Education 156

Kai Davis

JANUARY 13, 2021

If you do one small thing every day for the next 70 days to improve your marketing and lead generation, you’ll get more leads and close more projects. I’ve found that if you take the same principle and focus it on your marketing and lead generation, you see the results within a few months. You get more leads and win more projects.

Journal 105

Journal System Marketing Survey 105

Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. Develop Your Marketing Approach as Your Business Grows.

Consulting 177

Consulting Sales Marketing Resources 177

Consulting Matters

OCTOBER 5, 2023

During this successful run, he was an Ernst and Young Entrepreneur of the Year award finalist and was twice recognized for excellence in entrepreneurship by the Orange County Business Journal. After his corporate and entrepreneurial success, he decided to follow his dream of becoming a therapist. His formal education includes a Ph.D.

Consulting 156

Consulting Sales Organizational Development Information Technology 156

Harvard Business

JUNE 30, 2016

They are trying to revive a storied icon of American journalism and should be given some credit. This is especially true of investigative journalism, which in my opinion is the only thing that can dependably raise readership. I also think my article gave Tronc’s management short shrift. Insight Center. Sponsored by Accenture.

Journal 93

Journal Talent Video Productivity 93

Harvard Business

MARCH 23, 2017

We have published research articles in Organization Studies (based on one subject company) and Journal of Management Studies (based on two companies). We published a teaching case on one company in the International Journal of Entrepreneurship Education (now called International Review of Entrepreneurship).

Ethics 136

Ethics Case Interview Case Study Case Studies 136

Harvard Business

APRIL 6, 2017

But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. Similarly, Facebook doesn’t specialize in purveying journalism, even though almost every news company posts articles on Facebook. In journalism, for example, the pageview is a much-maligned metric.

Media 128

Media Metrics eBook Software 128

Martinka Consulting

JUNE 14, 2021

A recent Wall Street Journal has an article on how cellphone carriers are back to giving away phones with a contract or financing phones with no down payment. This is a saturated market. Note to business owners (and buyers): Don’t get stuck in a market that’s pretty much at capacity.

Marketing 40

Marketing Journal Finance Meeting 40

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 54

Marketing B2B Media Course 54

Harvard Business

APRIL 13, 2018

So whether you’re drafting website copy, a marketing brochure, an online article, or a press release, consider hiring professional storytellers to make the world-changing things you do mean something to regular people. The main reason: complex stories require different marketing approaches. This is a huge missed opportunity.

Interviews 134

Interviews Journal Recruiting Recruitment 134

Harvard Business

APRIL 9, 2018

In a recent publication in the Journal of Product Innovation, we undertook a systematic review of 40 years (1975 to 2016) of innovation research. Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves.

Research 133

Research Software Industry Productivity 133

Consultant Journal

MARCH 5, 2020

At Consultant Journal, we know many entrepreneurs, small business owners and consultants wonder about the business impact. Think about what’s actually needed for your sales and marketing : Wave or nod instead of shaking hands. How should small business owners manage the corona virus, aka COVID-19 ?

Small Business 114

Small Business Cash Flow Policies Sales 114

Harvard Business

JULY 4, 2018

Our research on persuasion and marketing is the first to find that a moderately positive review can be more persuasive than an extremely positive review. The takeaway for marketers is two-fold. Certainly bad reviews can dissuade customers, but it turns out that some good reviews can too.

Research 113

Research Study Journal Sales 113

Management Consulted

APRIL 27, 2014

Size its market. Here are a couple that we’d recommend — The Wall Street Journal , Harvard Business Review , Business Week , Fortune , and The Economist. We recommend a local coffeeshop, bookstore, or the like – a business with easy dynamics, easy-to-identify customers, etc. . Identify how it makes profit.

Development 205

Development Consulting Boston Consulting Group McKinsey 205

Management Consulted

MARCH 9, 2014

The Advisory Board Company also hires Marketing Associates, Account Management Associates, Business Analysts, Coordinators, and more at the undergraduate level. Marketing) into the consulting division. Washington Business Journal Fastest Growing Companies in DC Region—2013. Internships. THE ADVISORY BOARD COMPANY CULTURE.

Interviews 147

Interviews Culture Company Healthcare 147

The Clever Consultant

JUNE 14, 2013

Remember what your goal is: To regularly publish articles on your website that are useful or interesting to your audience, to update your blog with quality content so your search rankings improve, to have a fresh idea that you can pitch as a column or an op-ed piece to a local newspaper or national trade journal.

Consulting 131

Consulting Journal Sales Marketing 131

Harvard Business

JANUARY 19, 2018

You can capture feedback and learning by keeping a journal. For example, if you’re a brand marketer, you might give yourself an “A” in advertising development, a “B+” in pricing analysis, “C” in trade marketing, etc. Codify your learnings. Focus on the C’s to close skill gaps.

Development 134

Development Company Journal Advertising 134

Harvard Business

AUGUST 6, 2018

CareAi’s diagnosis is based on a statistical analysis of all of that data: if I see “A” in your blood and medical journals say that means you have malaria, CareAi can say whether you have malaria up to a certain confidence level. Based on the blood sample, the device would diagnose a disease where one exists.

System 123

System Healthcare Data Government 123

Harvard Business

APRIL 10, 2018

Our study , published in the Journal of Corporate Finance, found that CEOs with strong connections to people of different demographic backgrounds and skill sets create higher firm value. We measured their firm’s value by Tobin’s Q, a ratio between market value of assets to book value of assets.

Research 129

Research Finance Study Analysis 129