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10 Life Productivity Hacks

Tom Spencer

This is a new experience for many of us, and poses new challenges and distractions that can make it difficult to stay focused and productive. I’ve been getting asked a lot lately about productivity, and so I thought I should dedicate an article to it. The earlier you wake up, the more productive you will be.

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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Gordon has spent the last 20 years dominating his field as the expert of white papers.

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An Overview of Digital Marketing Consulting

Tom Spencer

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses, non-profits, and governments are all interested in increasing their online visibility, and digital marketing consultants have the ability to make this happen.

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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Marketing a Service Business part 2

Women in Consulting

In my previous post, I outlined some ways service businesses could market themselves online. A colleague was even mentioned in The Wall Street Journal , thanks to the service. How to’s” are often good, as are stories about trends, personalities and any unusual aspect of your product or service. By: Kay Paumier. Conclusion.

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Economies of Scope - Tom Spencer consulting blog

Tom Spencer

Economies of scope exist where a firm can produce two products at a lower per unit cost than would be possible if it produced only the one. In contrast, economies of scope is a lesser known concept particularly relevant to small and medium sized enterprises (SMEs) that may not have access to large markets or the ability to produce at scale.

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Guide to Launching a Skin Care Product Line

Business Consulting Agency

Creating a skin care product line is a nuanced endeavor that demands a blend of creativity, scientific precision, and industry knowledge. Business consulting services, particularly those specializing in the beauty and skincare sector, play a crucial role in navigating the complexities of bringing a new brand and product line to life.