Harvard Business

DECEMBER 1, 2016

Conventional wisdom suggests that marketers should emphasize the novelty of new products to get people to buy them. Despite the fact that firms spend billions of dollars on developing and marketing new products, these products face persistently high failure rates — often up to 40% to 90%, depending on the product category.

Productivity 70

Productivity Advertising Study Marketing 70

Women in Consulting

AUGUST 21, 2014

In my previous post, I outlined some ways service businesses could market themselves online. A colleague was even mentioned in The Wall Street Journal , thanks to the service. How to’s” are often good, as are stories about trends, personalities and any unusual aspect of your product or service. By: Kay Paumier. Conclusion.

Marketing 76

Marketing Media Pharmaceuticals Report 76

Tom Spencer

NOVEMBER 14, 2011

Economies of scope exist where a firm can produce two products at a lower per unit cost than would be possible if it produced only the one. In contrast, economies of scope is a lesser known concept particularly relevant to small and medium sized enterprises (SMEs) that may not have access to large markets or the ability to produce at scale.

Cash Flow 117

Cash Flow Consulting Productivity Telecommunications 117

Harvard Business

JUNE 23, 2016

As a marketing ploy the move clearly failed. This, most probably, is what Vasquez meant when she said that the firm plans “to harness the power of our local journalism, feed it into a funnel, and then optimize it so we reach the biggest global audience possible.” The internet positively erupted with derision.

Data 109

Data Journal Media Video 109

Tom Spencer

JULY 12, 2013

CanadaCo, the largest discount retailer in Canada, currently holds the dominant market share in the industry. As a result, USCo’s entry into the Canadian market would probably cause our client to lose market share. How should the CEO of CanadaCo respond? What other factors would you ask about?

Case Interview 102

Case Interview Boston Consulting Group Pharmaceuticals Interviews 102

Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. Develop Your Marketing Approach as Your Business Grows.

Consulting 177

Consulting Sales Marketing Resources 177

Harvard Business

SEPTEMBER 16, 2016

Product returns are a costly problem for retailers. customers return a hefty $264 billion worth of products annually—almost 9% of total sales. In online retailing, most products are returned because customers aren’t satisfied with what they get—but this isn’t necessarily due to product defects.

Retail 70

Retail Productivity Sales Video 70

Tsavo Neal

MARCH 30, 2017

Rather than blogs focused on a particular consulting industry, I’m listing blogs that are focused on business development, marketing, and sales for consultants and independent professionals. The Zipursky cousins are marketing masterminds, and have a deep expertise in how consultants can build a thriving consultancy.

Consulting 120

Consulting Journal Marketing Resources 120

Harvard Business

APRIL 9, 2018

In a recent publication in the Journal of Product Innovation, we undertook a systematic review of 40 years (1975 to 2016) of innovation research. Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves.

Research 133

Research Software Industry Productivity 133

Harvard Business

APRIL 6, 2017

But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. Similarly, Facebook doesn’t specialize in purveying journalism, even though almost every news company posts articles on Facebook. In journalism, for example, the pageview is a much-maligned metric. Siegler at G.V.,

Media 127

Media Metrics eBook Software 127

Harvard Business

JUNE 30, 2016

They are trying to revive a storied icon of American journalism and should be given some credit. There are four things I think publishers need to know to compete in the digital age: The product drives the business. In a sense, publishing is like any other business: Your success is driven by customer demand for your product.

Journal 93

Journal Talent Video Productivity 93

Harvard Business

APRIL 18, 2016

AR has been piquing marketers’ interest in recent years, as it has the potential to change a range of consumer experiences, from how people find new products to how they decide which ones to buy. When I started working on AR as the topic for my PhD, almost no established knowledge about it existed in the marketing field.

Marketing 70

Marketing Study Productivity Research 70

Harvard Business

APRIL 26, 2016

On October 23, 1996, the day AT&T announced that John Walter, an industry outsider, would be named CEO, the company’s market valuation dropped by $4 billion. Stock market reactions are often used to judge whether a firm’s actions are successful. We tested our ideas using a sample of roughly 800 acquisitions in the U.S.,

Marketing 70

Marketing Company Study Journal 70

Harvard Business

APRIL 18, 2016

On January 11, 2008, a day when the broader markets were only down three-quarters of 1%, American Express, led by legendary CEO Ken Chenault, dropped 10% when Oppenheimer analyst Meredith Whitney lowered her rating of the firm. Our results were recently published in the Academy of Management Journal. What does this all mean?

Marketing 70

Marketing Study Productivity Journal 70

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Marketing 70

Marketing Media Advertising eBook 70

Jerry Fletcher

JUNE 6, 2020

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. For some it is like writing a journal. That is automated marketing at it’s simplest. It is part of Automated Marketing. It still is.

Marketing 59

Marketing Consulting Engineering Media 59

Harvard Business

AUGUST 6, 2018

CareAi’s diagnosis is based on a statistical analysis of all of that data: if I see “A” in your blood and medical journals say that means you have malaria, CareAi can say whether you have malaria up to a certain confidence level. Based on the blood sample, the device would diagnose a disease where one exists.

System 123

System Healthcare Data Government 123

Consulting Matters

DECEMBER 16, 2020

After hearing that still small voice that she attributes to God, she took the leap into full-time acting and landed roles in productions like One Tree Hill, Gifted, We are the Millers and many other roles. Kelly offers so much wisdom about following your own inner path to happiness , you'll want to have your journal ready. Take Action.

How To 296

How To Film Industry Productivity 296

Management Consulted

APRIL 27, 2014

Although there are several things, here are 2 key ones: First, you will learn different aspects of the business — everything from product development to sales to customer relations — and have some experience in each area. Size its market. What will you learn from starting a business that will help you prepare for consulting?

Development 205

Development Consulting Boston Consulting Group McKinsey 205

Harvard Business

JUNE 6, 2018

In research forthcoming in the Journal of Consumer Research, we looked at busyness through this modern self-concept lens. Our research has useful implications for marketers and advertisers. Take the example of Dunkin Donuts, which advertises its products as “real food for busy lifestyles.”

Study 141

Study Advertising Exercises Research 141

Consultant Ninja

MARCH 23, 2009

Friedman Billings Ramsey was hot back in 2005 - boutique investment bank, middle market, a cool FBR acronym. The longer I am in business, the more allergic I am becoming to business gurus and journals (Tom Peters, Gary Hamel, HBR, McK Quarterly, etc). The investment bank still operates as FBR Capital Markets. Productivity. (6).

Oliver Wyman 100

Oliver Wyman Consulting Airlines McKinsey 100

Harvard Business

NOVEMBER 2, 2017

Before the iPhone was introduced, in 2007, Nokia was the dominant mobile phone maker with a clearly stated purpose — “Connecting people” — and an aggressive strategy for sustaining market dominance. The once-dominant Nokia soon lost much of its market cap and was eventually acquired by Microsoft.

Strategy& 134

Strategy& Strategy Strategy Company 134

Harvard Business

JULY 4, 2018

Our research on persuasion and marketing is the first to find that a moderately positive review can be more persuasive than an extremely positive review. The takeaway for marketers is two-fold. Certainly bad reviews can dissuade customers, but it turns out that some good reviews can too.

Research 113

Research Study Journal Sales 113

Harvard Business

MAY 24, 2016

In recent months, trade agreements have moved from the arcane pages of academic journals to the front pages of newspapers, from university lecture halls to the presidential campaign trail. Regional agreements grant preferential market access to firms in member countries. FROM THE NEW YORK PUBLIC LIBRARY. Why do governments sign them?

Policies 117

Policies Government System Transportation 117

Consulting Success

DECEMBER 18, 2017

Whether you’re an introvert who resists sales and marketing or an extrovert who needs to learn how to be a better listener, you won’t want to miss the time-tested tips and systems from the author who speaks, Bob Burg. He enjoyed the job but wasn’t very good at it simply because he wasn’t interested in journalism.

System 133

System Sales Consulting Methodologies 133

MishTalk

SEPTEMBER 8, 2014

EU Plans New Sanctions The Wall Street Journal reports New EU Sanctions to Stop Fundraising by 3 Russian Oil Giants New European Union sanctions on Russia will expand the number of Russian companies unable to raise money in the bloc''s capital markets to include three state-owned oil companies, according to documents seen by The Wall Street Journal.

Energy 73

Energy Airlines Journal Transportation 73

Harvard Business

MARCH 13, 2018

companies $450 billion to $550 billion per year in lost productivity. A Journal of Brand Management paper shows that four in 10 employees struggle to describe their organization’s brand or how they think customers feel their organization is different from competitors. This kind of engagement is missing at most organizations.

Company 143

Company Training Training Culture 143

Tom Spencer

SEPTEMBER 10, 2021

If they get funded, they can perform the research, write up their results in the form of a manuscript and then try to get the manuscript published in a scientific journal. The more interesting and impactful the research the more likely it will be published in a top tier journal with more readers. Final thoughts.

Metrics 88

Metrics Industry Benchmarking How To 88

Management Consulted

MAY 25, 2014

He received his bachelor’s, master’s and doctorate degrees at the University of Iowa, and went on to teach journalism courses at Drake University, Northwestern University and Columbia University. The firm at large is considered an international leader in public opinion polling, market research and management consulting.

Interviews 181

Interviews Culture Consulting Case Interview 181

Harvard Business

APRIL 24, 2017

Prior research suggests that compared to other firms, this elite subset of firms attract more and better job applicants , command higher prices for products and services , and sustain higher financial performance. We examined this issue and published our findings in a recent paper in the Strategic Management Journal.

Comparison 103

Comparison Marketing Research Journal 103

MishTalk

JULY 4, 2014

For example, please consider the Foreign Policy Journal report Monsanto and Foreign Aid: Forcing El Salvador’s Hand. The conditional foreign aid from MCC is an attempt to break into El Salvador’s non-GMO agricultural sector and exploit the food market. Logically, one might assume that "foreign" aid is legitimate aid to foreigners.

Policies 78

Policies Journal Examples Industry 78

MishTalk

DECEMBER 21, 2014

The Wall Street Journal reports Gulf Oil Exporters Blame Non-OPEC Producers for Glut. Gulf oil officials on Sunday defended OPEC’s decision last month to keep its production ceiling intact, blaming producers outside of the group for the glut of oil on the market that has depressed prices. Production reached a record 10.67

Data 75

Data Productivity Energy Report 75

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60

B2B Marketing Consulting Advertising 60

MishTalk

OCTOBER 15, 2013

Premise Data Corp, a startup firm backed by Google, has deployed 700 smartphone-equipped workers across 25 cities to capture images of products as their prices change daily. The Wall Street Journal claims Real-Time Economic Data Could Be a Game Changer. The information is then compiled into a monthly inflation report.

Data 66

Data Retail Methodologies Journal 66

Harvard Business

SEPTEMBER 5, 2014

” It’s no coincidence that this sounds like consumer marketing. Marketing concepts like brands, segments, value propositions and engagement are fertile metaphors for retooling HR , but there is also a more subtle lesson here. Consider this object lesson from marketing. Would they be delighted or disturbed?

Data 71

Data Journal Report Talent 71

Harvard Business

APRIL 5, 2016

” According to HBS professor Anita Elberse, who has studied this issue in depth, marketers’ decision making is pretty straightforward. As she explained in this interview , “Companies try to find athletes with attributes that match those of the products the athlete is asked to endorse.” And when do they backfire?

Advertising 70

Advertising Case Interview Sales Case Study 70

Tom Spencer

JUNE 16, 2023

One method or idea might belong to marketing, another one to human resources. Seeking advice from external experts is often a faster and more reliable way to learn what you need to know than reading newspapers, academic journals, or trade publications. Observe other companies in the industry and adapt accordingly.

How To 78

How To Healthcare Productivity Knowledge Base 78