Tsavo Neal

MARCH 30, 2017

Rather than blogs focused on a particular consulting industry, I’m listing blogs that are focused on business development, marketing, and sales for consultants and independent professionals. The Zipursky cousins are marketing masterminds, and have a deep expertise in how consultants can build a thriving consultancy.

Consulting 120

Consulting Journal Marketing Resources 120

Consultant Journal

FEBRUARY 4, 2020

Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a sale! Trying to market on multiple platforms will tie up a lot of resources and can be exhausting. Look for opportunities to reuse and re-market your content. Generate referrals.

Media 97

Media Journal Tools Consulting 97

Tom Spencer

NOVEMBER 3, 2018

Here are 7 e-commerce marketing techniques to boost your online sales. Email is by no means a new marketing technique, but it is often misused or underutilized. Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often. Design an App.

Sales 60

Sales Media Advertising B2C 60

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?

Marketing 70

Marketing Media Advertising eBook 70

Consultant Journal

MARCH 5, 2020

At Consultant Journal, we know many entrepreneurs, small business owners and consultants wonder about the business impact. Think about what’s actually needed for your sales and marketing : Wave or nod instead of shaking hands. Take a look at your cash flow and what a change to sales or staffing could do.

Small Business 114

Small Business Cash Flow Policies Sales 114

Harvard Business

JULY 4, 2018

Our research on persuasion and marketing is the first to find that a moderately positive review can be more persuasive than an extremely positive review. The takeaway for marketers is two-fold. Doing so could increase the perception of a moderately positive review’s accuracy, and as a result heighten sales.

Research 113

Research Study Journal Sales 113

The Clever Consultant

JUNE 14, 2013

Remember what your goal is: To regularly publish articles on your website that are useful or interesting to your audience, to update your blog with quality content so your search rankings improve, to have a fresh idea that you can pitch as a column or an op-ed piece to a local newspaper or national trade journal.

Consulting 131

Consulting Journal Sales Marketing 131

Jerry Fletcher

JUNE 6, 2020

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. For some it is like writing a journal. That is automated marketing at it’s simplest. It is part of Automated Marketing. It still is.

Marketing 59

Marketing Consulting Engineering Media 59

Tom Spencer

NOVEMBER 14, 2011

ECONOMIES OF SCOPE is an idea that was first explored by John Panzar and Robert Willig in an article published in 1977 in the Quarterly Journal of Economics entitled “ Economies of Scale in Multi-Output Production ”. Marketing – The cost of advertising can be shared across products.

Cash Flow 117

Cash Flow Consulting Productivity Telecommunications 117

Harvard Business

JUNE 30, 2016

They are trying to revive a storied icon of American journalism and should be given some credit. This is especially true of investigative journalism, which in my opinion is the only thing that can dependably raise readership. I also think my article gave Tronc’s management short shrift. Insight Center. Sponsored by Accenture.

Journal 93

Journal Talent Video Productivity 93

Management Consulted

APRIL 27, 2014

Although there are several things, here are 2 key ones: First, you will learn different aspects of the business — everything from product development to sales to customer relations — and have some experience in each area. Size its market. What will you learn from starting a business that will help you prepare for consulting?

Development 205

Development Consulting Boston Consulting Group McKinsey 205

Harvard Business

APRIL 18, 2016

On January 11, 2008, a day when the broader markets were only down three-quarters of 1%, American Express, led by legendary CEO Ken Chenault, dropped 10% when Oppenheimer analyst Meredith Whitney lowered her rating of the firm. Our results were recently published in the Academy of Management Journal. What does this all mean?

Marketing 70

Marketing Study Productivity Journal 70

Management Consulted

NOVEMBER 6, 2016

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?

Case Interview 100

Case Interview Interviews Sales Pharmaceuticals 100

Harvard Business

JANUARY 19, 2018

You can capture feedback and learning by keeping a journal. For example, if you’re a brand marketer, you might give yourself an “A” in advertising development, a “B+” in pricing analysis, “C” in trade marketing, etc. Codify your learnings. Focus on the C’s to close skill gaps.

Development 134

Development Company Journal Advertising 134

Management Consulted

MAY 25, 2014

He received his bachelor’s, master’s and doctorate degrees at the University of Iowa, and went on to teach journalism courses at Drake University, Northwestern University and Columbia University. The firm at large is considered an international leader in public opinion polling, market research and management consulting.

Interviews 181

Interviews Culture Consulting Case Interview 181

Consulting Matters

MARCH 9, 2023

And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. I had ultimately let go of and missed so much when I added more marketing agency services to my business. What about you? They need the words – fast!

Energy 156

Energy Exercises Consulting Sales 156

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 54

Marketing B2B Media Course 54

Wakeman Consulting Group: Dave's Blog

JUNE 14, 2023

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light , tying the sales decline to a “boycott” I’m skeptical of that line of reasoning. In other words, AB InBev is often chasing the market instead of establishing some consistency to what their #marketing team is doing.

Sales 40

Sales Journal Marketing Groups 40

Harvard Business

JUNE 13, 2016

No matter how you look at it, there have been terrible, unintended outcomes from the introduction and marketing of next-generation prescription opioids. How did the making and marketing of drugs like OxyContin go so terribly wrong? As the Los Angeles Times recently reported , Purdue doubled its sales force when the drug launched.

Pharmaceuticals 70

Pharmaceuticals Sales Marketing Report 70

Harvard Business

APRIL 5, 2016

” According to HBS professor Anita Elberse, who has studied this issue in depth, marketers’ decision making is pretty straightforward. When marketers get this balance right — choosing the right people at the right moment — Elberse’s research shows that it works. Do celebrity endorsements work?

Advertising 70

Advertising Case Interview Sales Case Study 70

MishTalk

OCTOBER 16, 2014

Retail sales reports on Wednesday have me thinking about the strength of the economy, commercial construction, jobs, and profit margins. Let''s start with a look at retail sales. The Wall Street Journal reports U.S. Retail Sales Falter Amid Signs of Global Slowdown. percent decrease followed a 0.6 Wal-Mart Stores Inc.,

Retail 70

Retail Sales Construction Benchmarking 70

MishTalk

APRIL 24, 2014

Less Than Expected The Wall Street Journal reports Japan CPI Rises Less Than Expected. TO +0.81% policy makers that the recent increase in the domestic sales tax would stoke strong upward price movements. Economists polled by The Wall Street Journal and the Nikkei had expected an increase of 2.8%. While the figure dwarfed a 1.0%

Journal 62

Journal Banking Sales Data 62

Harvard Business

APRIL 24, 2017

In the years to come, even after seemingly strong performance, commentators would breathlessly describe Microsoft as having a lost decade , despite tripling sales and increasing profit from $9 billion to $22 billion. We examined this issue and published our findings in a recent paper in the Strategic Management Journal.

Comparison 103

Comparison Marketing Research Journal 103

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

APRIL 15, 2016

Nudge marketing refers to deliberately manipulating how choices are presented to consumers. Its goal is to influence what consumers choose, either to steer them toward options that the marketer believes are good for them or simply to stimulate purchases and increase sales. However, not everything about nudge marketing is rosy.

Journal 70

Journal Marketing Energy Examples 70

MishTalk

AUGUST 15, 2013

and our international markets, as customers are cautious in their spending," Wal-Mart Chief Financial Officer Charles Holley said in a statement. The Wall Street Journal reports Cisco to Cut 4,000 Jobs, Blames Weak Economic Recovery. But sales were flat in the company''s original business of routing gear.

Retail 72

Retail Report Journal Conference 72

Harvard Business

AUGUST 29, 2016

We know that board composition—who the directors are and what backgrounds and perspectives they represent—can influence important outcomes like firm value and sales growth. But the full spectrum of these relationships is far from fully understood.

Telecommunications 126

Telecommunications Banking Industry Research 126

Martinka Consulting

DECEMBER 19, 2020

One buyer is a fast-moving middle market company driven by information, metrics, KPI’s, etc. If the management team, or part of it, leave and sales go down so does his ultimate payout. I suspect one member of the management team is purposely moving slow because he made it known he doesn’t want it sold to a middle-market firm.

Sales 40

Sales Insurance Insurance Financial 40

MishTalk

NOVEMBER 29, 2013

Over all, online sales were up nearly 10 percent over last year by Black Friday afternoon, according to IBM Digital Analytics Benchmark. Link if video does not play: Wal-Mart Black Friday Fight Real Fight Was Online The Wall Street Journal reports On Black Friday, the Real Fight Was Online. By Thursday, Best Buy and hhgregg Inc.

Retail 71

Retail Sales Benchmarking Journal 71

MishTalk

OCTOBER 29, 2014

The future of shopping has arrived Retail Robotics is an exciting and fast growing new market and Fellow Robots is at the forefront. OSHbot Articles The Wall Street Journal reports Newest Workers for Lowe’s: Robots The LA Times says Robot sales clerk? Not even the most knowledgeable human clerk can do that.

Retail 78

Retail Meeting Wireless Banking 78

MishTalk

NOVEMBER 17, 2014

Wall Street Journal : Japan Falls Into Recession. GDP Declines 1.6%, Setting Stage for Delay in [Another] Sales-Tax Increase. Financial Times : Sales Tax Tips Japan Back Into Recession Financial Times Reports. Eight Point Explanation Japan''s sales tax increased from 5% to 8%. We will explore "why" in a moment.

Sales 69

Sales Journal Report Financial 69

Martinka Consulting

APRIL 26, 2019

Record number of small business sales in 2018! Second question: is there similar activity with larger companies, small, mid-sized, and lower middle market firms? PriceWaterhouseCoopers – Two-thirds of companies with sales of $5,000,000 to $50,000,000 will change hands in the next 10 years (2011). Pretty small. Easy money.

Marketing 40

Marketing PricewaterhouseCoopers Cash Flow Banking 40

Prudent Pedal

MARCH 27, 2020

Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing. More good stuff.

Journal 71

Journal Video Marketing ROI 71

Harvard Business

OCTOBER 17, 2018

A recent study by Engagement Labs in the Journal of Advertising Research pointed out that online conversations about brands and offline conversations (as measured by their TalkTrack tracking study) were not strongly related.

Analysis 122

Analysis Advertising Media Study 122

MishTalk

MAY 12, 2014

The Wall Street Journal reports Japan Current Account Surplus Smallest on Record. Having largely giving up on achieving a balanced budget, Japan''s current goal is to stabilize the debt situation by 2020, mainly through sales tax increases, around the current debt-to-gross domestic product ratio of 240%. That''s about to change.

Finance 69

Finance Journal Government Energy 69

Tom Spencer

JUNE 30, 2018

As a startup, the pressure is always on for getting new clients, hitting sales goals, and building trust in a new market. There are a number of mobile platforms on the market, and each of them has their own subtle nuances and capabilities that you should keep in mind when developing your app.

Development 68

Development Media Journal Meeting 68

Tom Spencer

MARCH 31, 2018

Today, most people are familiar with Bitcoin, but the crypto market is becoming more fragmented with each new crypto currency having its own unique characteristics, use cases, and raison d’etre. However, whether or not you are interested in participating in this market, it would at least be wise to know a few things about it.

Journal 74

Journal Trends Media Marketing 74