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“Planning sessions” seem amorphous, and the ROI is uncertain. As I described in “A Campaign Strategy for Your Career,” one technique you can use is “pre-writing your resume.” Force yourself to set aside time. When things get busy, time for strategic thinking is almost always the first to go.
ROI calculator. There are two types of websites for consultants: websites that are a digital brochure or resume used to simply convey information about the consultant or firm, and websites that are marketing/sales tools used to generate leads. ROI Calculator. The goal here is to acheive a positive ROI on your advertising.
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