How We Made Our Sales Training More Effective by Making It Harder
Harvard Business
MARCH 20, 2018
Not long ago, my company was the king of ineffective sales training. We’d hire and onboard reps and then train them in a hurried few weeks dedicated to shadowing sales calls, reading call scripts, and learning how to handle objections. As the company grew, however, I found that individual sales approaches were wildly different.
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