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Consultant Marketing Listen or Lead?

Jerry Fletcher

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

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Why We Shouldn’t Worry About the Declining Number of Public Companies

Harvard Business

stock exchanges has declined by almost 50% from its peak in 1996, despite dramatic increase in aggregate market capitalization. firms gravitate towards digital strategies, firms have less need for elaborate finance, marketing, production, distribution, accounting, and human resource departments. stock exchanges.

Company 129
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How I Became a Millionaire as an Independent Consultant

Successful Independent Consulting

Admittedly, I was lucky to have invested early in one of the longest bull markets in history, but I wasn’t a particularly savvy investor. For example, about every two years I take my daughter on an international trip. Meanwhile, I drive a 17-year-old car. The bulk of my retirement is in index funds.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

Apparel 103
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Scaling Customer Service as Your Startup Grows

Harvard Business

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. Start a knowledge base. Your company has (mostly) solved product/market fit.

Metrics 132
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How Digital Technology Is Changing Farming in Africa

Harvard Business

UjuziKilimo , a Kenyan startup, uses big data and analytic capabilities to transform farmers into a knowledge-based community, with the goal of improving productivity through precision insights. Sokopepe uses SMS and web tools to offer market information and farm record management services to farmers.

Tools 134
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How We Think About Innovation at Cisco

Harvard Business

In the manufacturing sector alone, market intelligence firm IDC expects the IoT market to grow to about $100 billion by 2018, a five-year combined annual growth rate (CAGR) of 18%. For example, we recently hired an expert from the high-end watch industry to help us develop a program for customers in emerging markets.