Remove Knowledge Base Remove Marketing Remove Productivity
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Consultant Marketing Listen or Lead?

Jerry Fletcher

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

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Why We Shouldn’t Worry About the Declining Number of Public Companies

Harvard Business

stock exchanges has declined by almost 50% from its peak in 1996, despite dramatic increase in aggregate market capitalization. Emerging digital firms compete with knowledge, strategy, and expert human capital, attacking even the largest established firms. Furthermore, as production shifts to Asia and more and more U.S.

Company 131
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How Digital Technology Is Changing Farming in Africa

Harvard Business

billion by 2050, and to feed that number of people, global food production will need to grow by 70%. For Africa, which is projected to be home to about 2 billion people by then, farm productivity must accelerate at a faster rate than the global average to avoid continued mass hunger.

Financial 135
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features.

Apparel 103
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Scaling Customer Service as Your Startup Grows

Harvard Business

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. Meet regularly to review common customer issues and build fixes into your product roadmap.

Metrics 132
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Chief Ecosystem Officer – Taking Customer Centricity to the Next Level

Kates Kesler

Customer centricity is defined here as creating unique product value propositions and strategies to deliver against unmet customer needs. Specifically, how can we ensure that we are appropriately looking ahead, curating market opportunities, and defining holistic responses to address the specific needs of our customers?

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Consulting 101: Operations, Hierarchies, and Types of Firms

Tom Spencer

Your business just launched a new product and needs to market it. Market trends have changed, and you want to make sure the product will reach the correct target customer. As a result, you hire a team of consultants to explore and recommend marketing strategies. Types of Consulting Firms. Large Consulting Firms.