Remove Knowledge Base Remove Productivity Remove Sales
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Scaling Customer Service as Your Startup Grows

Harvard Business

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. Meet regularly to review common customer issues and build fixes into your product roadmap.

Metrics 132
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

Apparel 103
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How Companies Are Benefiting from “Lite” Artificial Intelligence

Harvard Business

At the less-expensive end is a knowledge-based approach that organizes data and language into highly malleable and helpful blocks of information. But companies and government agencies are starting to find plenty of places where knowledge-based tools can make a huge difference. Insight Center. Sponsored by Accenture.

Company 70
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Consultant Marketing Listen or Lead?

Jerry Fletcher

We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Has the mainstream idea of the customer dictating the marketing of the product impacted on Consulting? They are expected to bring that proficiency to bear on client’s problems that fit nicely into their knowledge base.

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When to Decentralize Decision Making, and When Not To

Harvard Business

sales, procurement, recruiting, regulatory affairs) and the accountability for proper execution at that level. Think of compensation and benefits policies, product design standards, quality assurance methods, fraud reporting procedures, financial reporting systems, and the like. If the sources of these opportunities and threats (e.g.,

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Simple Ways to Spot Unknown Unknowns

Harvard Business

Leaders face complex and uncertain situations every day: What will sales be like next year? Will our new product succeed? Howard George/Getty Images. What will the competition do? But the most challenging circumstances are often completely unexpected, because we never even knew to look for them. (In

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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. They provide customized, knowledge-based services to their clients.