Harvard Business

SEPTEMBER 14, 2016

The best ones are permeable membranes that transfer knowledge from the outside in: Steve Jobs recruited the Dean of Yale’s Business School to run Apple University, while Jeff Weiner recruited business coach and thought leader Fred Kofman to lead leadership development for LinkedIn. Ritz Carlton and Zappos follow a similar model.

Leadership 70

Leadership Recruitment Recruiting Training 70

Chad Barr

MARCH 17, 2014

Guest Post: Is Theft of Your Intellectual Property Just a Part of Thought Leadership? The article was nothing more than a crude cut-and-paste job from one of my white papers. Retailers know that the best way to prevent theft is to make items more inaccessible; however, that lowers sales. By: Vicki Rackner MD.

Intellectual Property 40

Intellectual Property Leadership Journal Retail 40

Tsavo Neal

OCTOBER 2, 2020

Case studies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. Thought-leadership (articles, essays, white papers, research, courses, etc) demonstrate your expertise. Then, in your thought-leadership, reference these case studies.

Case Studies 60

Case Studies Case Study Resumes Study 60

Harvard Business

AUGUST 1, 2017

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. But, to the C-suite’s great credit, leadership insisted that everyone cooperate. ” So they did. Would a LinkedIn linkage make sense?

Engineering 75

Engineering Company Data Productivity 75

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. ” -Drew Eric Whitman, CA$HVERTISING.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Publishing a White Paper.

Consulting 68

Consulting Advertising Case Interview Conference 68

Emerson Consulting Group

MARCH 23, 2016

The key is to be proactive, to understand the criticality of viewing each and every published article as a sales and marking tool. Others may boast of a white paper or two though most will, at best, only post copies of out-of-date standard (and boring) press releases. Most websites will not have any published articles at all.

Media 40

Media Sales Tools Training 40

Prudent Pedal

MARCH 27, 2020

Write 2 new white papers-I have five white papers swirling around in my mind. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. You're in! We respect your privacy.

Journal 71

Journal Video Marketing ROI 71